Thread by @realchrisrufo

The NSBA's gambit to label parents "domestic terrorists" has collapsed. Their organization has splintered, their strategy has backfired, and their board has been forced to apologize.

I'm going to explain exactly how we did it.🧵

First, when the letter came out, we immediately framed the narrative on social media that the NSBA and AG Garland wanted to "label parent domestic terrorists." My initial tweet did 14 million impressions, sparking a week-long media cycle that exploited their reckless language.

We then deployed a rhetorical ju-jitsu move, debunking the false claim that parents had been violent against school officials and recasting the dynamic as the Biden Admin using the FBI to suppress parents and criminalize dissent. Suddenly, they were on the defensive.

Next, the incredible @AsraNomani and @esanzi did the FOIA research to uncover that AG Garland's son-in-law was benefitting from CRT consulting and that the NSBA and DOJ had been secretly colluding on the original letter. We caught them in a double-corruption.

Meanwhile, the outrage inspired parents to double-down. The leaders of @DefendingEd, @Moms4Liberty, and @NoLeftTurnElana rallied parents to peacefully protest as "Moms vs. FBI," which framed the conflict on our terms and cast the Administration as repressive and anti-democratic.

In DC, senators such as @HawleyMO and @TomCottonAR hauled in Biden officials for testimony and grilled them on both counts: the suppression of parents and the corruption within the Attorney General's office. The Biden officials stumbled and were forced into a humiliating retreat.

We also started putting pressure on state NSBA chapters, with activists such as @DeAngelisCorey reporting that 20+ state chapters were revolting against the national organization. We hammered at them until the board was forced to apologize, blowing up the whole campaign.

The reason we were successful: we framed the narrative early, exploited their mistakes, generated hundreds of millions of media impressions, and rallied the entire movement together, including journalists, activists, parents, and political officials who have been fighting CRT.

Next step: we need to turn the screw on Attorney General Garland, who secretly colluded with outside groups to mobilize the FBI against political opponents and whose family benefits financially from CRT in schools. We must hammer him every day until he calls off the FBI dragnet.

We have the momentum: the public hates CRT, parents are mobilized nationwide, the NSBA is in shambles, the DOJ is on the ropes. We must press forward with all of our strength, to protect parents from political suppression and protect kids from state-sanctioned racism. Let's go!

We are building the most sophisticated political movement in America, rallying scholars, journalists, activists, and parents to defeat critical race theory and lay siege to the new ideological regime. Free newsletter here: christopherrufo.com/crt