• Written 3,000+ articles online
• Ghostwritten 1,500+ articles online
• Published 5 books & 30 "mini-books"
• Built two 7-figure writing businesses
If I had to start from $0 again, here's what I'd do:
Step 1: Pick a social platform
I pick Twitter.
Say I want to be a freelance content writer. I search "marketing" on Twitter and look for high-performing content.
I start curating high-performing content, building out my profile.
Showing off my skills.
Step 2: Offer my skills for free
After curating some world-class work, I introduce myself to top creators.
Tag them or DM.
Anyone who responds, I offer my services for free.
"Let me prove what I can do."
Someone will say yes.
Step 3: Prove I'm a good writer, then charge $$$
The first project is a test.
• Test for me, to see if I can achieve the goal
• Test for them, to see if they're someone worth working with/for
If I'm successful, they'll want more ($).
If I'm not, no harm no foul.
Step 4: Keep curating, keep writing
As I'm getting my feet wet working for free, I keep writing...
I keep curating...
I keep building in public, showing the people in my category on Twitter I am actively participating.
I'm playing the game.
Step 5: Leverage 1st client to a 2nd client
When the first free project is a success, client will want more.
Now, I charge (a modest amount).
But I also ask for an introduction:
"I'm passionate about writing. Anyone else you know who might need a content writer?"
Step 6: Scale, scale, scale
My Twitter is growing...
My 1 client is making an intro to a 2nd client...
My curating other people's content is leading to more outreach...
Now, I have 3 different streams bringing me opportunities.
Each new client I take on, I raise my prices.
Step 7: Trim the client roster and increase profitability
Once I reach my ceiling in terms of hours I can work, I look to replace my lower-paying clients.
I tell them, next month, I'll need to up the cost.
The right ones will stay. The wrong ones will leave.
Step 8: Reinvest $$$ into productizing myself
Once my client roster is full and 80%+ are paying full rate, and I've raised my prices as high as they can go, the only way to scale beyond is through products.
I start turning my knowledge into:
• Books
• Courses
• Software
Step 9: As product revenue increases, I shed clients
I look at the revenue of each client, and when a product starts making me the equivalent ($$), I let the client go.
Time invested in client work scales linearly.
Time invested in products scales exponentially.
Step 10: The goal is to flip client revenue with product revenue
Eventually, I get to a point where what I'm earning from products has 90% replaced what I'm earning from clients.
Now, I can be even pickier.
Client work becomes "gravy on top."
This Twitter thread is exactly what I would do to rebuild myself as a writer.
It's the fastest path to profitability.
Fastest path to becoming known for a niche I own.
And it's also the biggest hedge against risk.
Every step builds on the previous one.
Anyone can do this.
And anyone can execute all 10 steps in less than a few months.
Maybe even less than 30 days.
Anyone who follows this Thread and levels-up as a result, DM me.
Because I want to invest in you.
And if you want to get started writing online, start here:
• What are you writing about?
• Who is it for (be specific)?
• To deliver what sort of outcome?
Here's what this looks like in action 👇
"I write about productivity."
No!
WHAT: "I write about productive work habits."
FOR WHO: "For busy product managers at SaaS companies."
SO THAT: "So they can have more time to build meaningful relationships with their coworkers."
Wow, so much better!
"I write about real estate."
No!
WHAT: "I write about how to buy your first rental property."
FOR WHO: "For people who want to get started in real estate but have no money."
SO THAT: "So they can quit the job they hate and create a job they love."
Fun facts about The Art & Business of Online Writing:
• I wrote it in 4 months, right at the start of the pandemic.
• I beta-tested the manuscript with 25 readers (via Twitter)
• I did the final proofread at my girlfriend's parents' house in AZ (in 100 degree heat)
👇👇
• Almost every chapter/main point in the book I've written about elsewhere on the Internet (validating that's what readers wanted to know more about).
• I intentionally designed the cover to look like an "online article" (which many industry pros told me was a stupid idea)
• I workshopped the subtitle with my good friend @craigclemens who said the "how to beat the game" component spoke to my history as a gamer, and my POV that writing online is like a video game.