Naming & Claiming your ideas is the easiest way to immediately "stand out."
Here's a quick 🧵on how to do it well.
Step 1: Focus exclusively on one topic or idea.
It's very hard to Name & Claim big, broad territories (like "the entire United States").
Instead, pick a small plot of land ("that area of desert outside of LA").
Ignore everything else, and start with that.
Step 2: Think about what makes that plot of land special.
Within this topic/idea, what *exactly* are you trying to say?
Ex: "Happiness advice" is too broad.
But "how to declutter your room to increase personal happiness" is much more specific.
Step 3: Compress that specificity into 1-3 words.
"I write about how to declutter your room to increase personal happiness" is long. It's also not Named anything. It's just a description.
So, how about this?
"I write about Happiness Decluttering."
That sounds like A THING.
Step 4: Once you name your plot of land, now it's time to Claim it.
How? By describing it. In detail.
This is your Point of View:
"Happiness Decluttering is the art of getting rid of the things you don't need, to make room for the things you deeply desire."
WOW!
Step 5: Now, write about your Named & Claimed plot of land endlessly.
• How can people start Happiness Decluttering?
• What are mistakes people make when trying to get started?
• What rewards get unlocked as a result?
• What fears keep people from Happiness Decluttering?
You'll know your Naming & Claiming has worked when readers, listeners, and customers start saying your new languaging back to you.
"Ever since I started my own Happiness Decluttering journey, I noticed... XYZ."
This is what causes word-of-mouth to catch fire.
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Legendary writers Name & Claim everything:
• Ideas
• Frameworks
• Character traits
• Story arcs
Meanwhile, competition-minded writers mistake Naming & Claiming as "semantics" or "just clever words."
Fun facts about The Art & Business of Online Writing:
• I wrote it in 4 months, right at the start of the pandemic.
• I beta-tested the manuscript with 25 readers (via Twitter)
• I did the final proofread at my girlfriend's parents' house in AZ (in 100 degree heat)
👇👇
• Almost every chapter/main point in the book I've written about elsewhere on the Internet (validating that's what readers wanted to know more about).
• I intentionally designed the cover to look like an "online article" (which many industry pros told me was a stupid idea)
• I workshopped the subtitle with my good friend @craigclemens who said the "how to beat the game" component spoke to my history as a gamer, and my POV that writing online is like a video game.