Ten Tips to slump-proof an estate agency
1. Prospecting
Such an important activity that agents should be doing right now. They can no longer wait for the business to come to them, they must go out & grab it. Savvy ones have seen this time coming and are ahead of the curve.
1. Prospecting
Such an important activity that agents should be doing right now. They can no longer wait for the business to come to them, they must go out & grab it. Savvy ones have seen this time coming and are ahead of the curve.
2. Database Building
High Street agents already maintain a list of contacts but extra effort to expand it can bring huge rewards.
Make sure that your own website has a customer-acquiring system embedded; we are starting to market one that has a seriously impressive ROI.
High Street agents already maintain a list of contacts but extra effort to expand it can bring huge rewards.
Make sure that your own website has a customer-acquiring system embedded; we are starting to market one that has a seriously impressive ROI.
3. A Polished Pitch
It’s hard enough to secure that market appraisal appointment, however, the real pressure starts once over the threshold.
Professional, persuasive and trust-inducing presentations, that avoid pulling down competitors, will help lift your closing ratio.
It’s hard enough to secure that market appraisal appointment, however, the real pressure starts once over the threshold.
Professional, persuasive and trust-inducing presentations, that avoid pulling down competitors, will help lift your closing ratio.
4. Confidence to ask for a strong fee
Know your worth & avoid going down the lazy route of racing your fee down to non-viability. You offer a lot, you work hard to go above & beyond to obtain the best price for your client & chase it to completion, be rewarded appropriately.
Know your worth & avoid going down the lazy route of racing your fee down to non-viability. You offer a lot, you work hard to go above & beyond to obtain the best price for your client & chase it to completion, be rewarded appropriately.
5. Vendor-Paid Advertising
The market has changed a lot from the days when everything could be included within the sales fee & subsidised by the agent until completion monies from any sale came in. Whatever you might call it – marketing fee, etc – it’s time to bring it in.
The market has changed a lot from the days when everything could be included within the sales fee & subsidised by the agent until completion monies from any sale came in. Whatever you might call it – marketing fee, etc – it’s time to bring it in.
6. Withdrawal Fee
Controversial but we believe it’s time to recognise that, with a market starved of new instructions, all listings must bring in recompense for the investment made by the agent. If a client blinks at this proposition, are they really serious about selling?
Controversial but we believe it’s time to recognise that, with a market starved of new instructions, all listings must bring in recompense for the investment made by the agent. If a client blinks at this proposition, are they really serious about selling?
7. Introduce tech to reduce selling times
The quicker a transaction goes through, the less time for anyone to change their mind or to encounter circumstances which may kybosh a sale. Also, just by encouraging vendors to obtain searches pre-instruction can save a lot of time.
The quicker a transaction goes through, the less time for anyone to change their mind or to encounter circumstances which may kybosh a sale. Also, just by encouraging vendors to obtain searches pre-instruction can save a lot of time.
8. Referral fees are available from other sources
Not just on conveyancing & financial services. We are working with several companies who supply services/products that are happy to pay either an introduction fee or split commission earned e.g. @rightsignal1.
Not just on conveyancing & financial services. We are working with several companies who supply services/products that are happy to pay either an introduction fee or split commission earned e.g. @rightsignal1.
9. Invest in your own website
Cut back on national portals if you’re not yet ready/prepared to leave them & put the budget released to work on your own site. We’ve just done a whole thread on this today, please seek it out and take our suggestions on board.
Cut back on national portals if you’re not yet ready/prepared to leave them & put the budget released to work on your own site. We’ve just done a whole thread on this today, please seek it out and take our suggestions on board.
10. Diversify
You have premises and a database; why not explore the ways you could exploit both to bring in additional revenue to make up for any shortfall from the lack of sales transactions?
We are working with several companies who would love to talk to you about this.
You have premises and a database; why not explore the ways you could exploit both to bring in additional revenue to make up for any shortfall from the lack of sales transactions?
We are working with several companies who would love to talk to you about this.
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