We've posted about this before but in this current high-demand, low-supply market, it might be in their best interests for agents to give this concept some thought.

Some may already have it in place, it certainly helps cash-flow when things are tight.

agentresponse.co.uk/how-to-set-up-…
The constraints presented by a low-supply market suffocate estate agency.

Reduced revenues lead to smaller profits potentially resulting in a constant battle to stay in the black.

Before the doors even open on a Monday morning there are significant fixed costs to be funded.
The market has enjoyed a sustained period of good trading culminating in the recent windfalls received end June & end Sept.

We know it has been good because few agencies have closed and many have opened up or expanded.

Healthy revenues have helped fund the growth of proptech.
Proptech, while effective, has added additional cost burdens to selling a property.

With some products, agents may be tied into fixed-term monthly subscriptions.

Will these be the first for the chop when things get really tight?

Vendor-paid advertising could be the solution.
There's no better time than now, as the storm clouds are looming, to undertake a forensic audit of expenditure.

Pay close attention to ROIs.

Find out what works, what doesn't.

What's essential, what isn't.

Can you negotiate a better price?

Are there cheaper options?
If you don't fancy VPA, can you increase your fees to mitigate any cuts?

Maybe look to reduce huge elements of waste; the churning of listings and the fall-throughs of sales?

Selling houses fast is great but not if you're only selling half the quantity you're used to (or need).

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More from @YorkshireProps

5 Oct
We've just seen an email exchange between a current Rightmove customer and the company.

First thoughts, other than why is it so expensive?

Why complicate a simple matter?

Why call the new package Optimiser 2020 when it's now 2021 and many will be moving to it in Jan 2022?
The Optimiser package, launched in 2015, is being 'retired' & agents moved to Optimiser 2020.

Optimiser 2015 membership is £1505.75 per month,
Optimiser 2020 membership will be £1900.00 per month.

That's a 26.2% increase!

It's not even the TOP package, you can buy extras!
So, what's been added to justify this increase?

We can see 'Access to seller targeted Sold By Me', but it seems this is a chargeable extra (doesn't use the word FREE unlike below)

You get FREE access to Opportunity Manager but only if ALL of your branches are on Optimiser 2020
Read 12 tweets
12 Jul
Estate Agency Websites - A THREAD

We are constantly repeating our belief that an estate agent’s own website is their most under-rated, under-utilised and under-invested in marketing tool.

It’s an agency’s very own Town Square; a place where no competitor can be heard.
It acts as many things; An agency’s very own online digital magazine, a unique brand ambassador, a place where they can interact one-to-one with people interested in property.

Such an important part of the agency’s DNA.

So, why then are many sooooo disappointing?
Do some agencies regard them a necessary evil; ‘Well, the competition’s got one so I suppose we had better have one’?

Some firms don’t even bother to build one, their Home Page consists a few company details and a search box which takes people straight to Rightmove. That’s it.
Read 15 tweets
12 Jul
Due to the football consuming everyone's time and energy yesterday, this day also marked 100 days since the delayed launch of Boomin, in to an already crowded property portal market.

One agent posted on here on Friday that they were switching their feed off after no response.
Other agents have been posting on here and in Facebook groups about a lack of leads. This appears unfair given that the brand is not yet widely known, however, we live in times of instant gratification.

As a newspaper publisher, we definitely know this feeling all too well.
We had expected an App to be launched by now. If they had gone down the Progressive Web Application route, this could have been avoided, however, the site looks and performs really well in Safari on mobile.

On desktop, the Google Lighthouse test results look like this:
Read 5 tweets
16 Feb
In a single tweet thread here, we'd like to promote the collection of companies that we have a particularly close association with.

We'll start with ourselves!

Free advertising continues with our digital publications. The March issue artwork deadline is 26th February.
@rummage4_prop is an incredible property utility. The clearest & easiest way to Present Property Properly!

It's a very reasonably priced subscription-based property search system (£100 + VAT pm). As a paid-for, it doesn't need to take any commissions from third-party suppliers.
Everyone is curious about broadband (mobile/fixed) speeds, mobile phone signal strength and the best deals that are out there. Either for their existing home or the one they're interested in moving to.

Here's a FREE service to give you all the info you need.

@rightsignal1
Read 8 tweets
16 Feb
A highly active sales market is fantastic for agents - healthy pipelines created, plenty of completion fees anticipated - BUT this needs to be continually fed by a reciprocal - or preferably higher - number of new instructions.

When the numbers coming on suddenly fall, well....
Combine this with an event that may suddenly reduce your pipeline - the end of the Stamp Duty holiday next month.

Throw in the final end point of the furlough schemes (let's see how many jobs actually remain thereafter) and you have the makings of a perfect storm.
Are current portal costs sustainable when the storm hits?

Rather than headline rates, work out the following:

1. Your aggregate portal costs per available listing p.m.

2. Your average list to completion timescale

3. Your average fee

Work out what av. % of the fee is portals.
Read 4 tweets
10 Feb
Hyper-local portal: So just a collection of listings from local agents, am I right?

So WRONG! Much, much more than that.

The properties are merely the Gate Keeper’s Lodge to the vast estate beyond!

To use a current buzzword, an ecosystem of everything property but LOCAL!
A place where people interested in property can visit whenever they want, wherever they are in the world, using any device & version of software and be wowed.

So many features!

• Properties with rich content and incredible functionality

• Editorial with rich content
• Property News

• Property Transaction Tips (Buy/Sell/Rent/Let)

• Property Renovation Tips

• Local Estate Agent & Builder profiles

• Classified Interactive Directories for property-related businesses

• Classified Interactive Directories for non-property businesses
Read 7 tweets

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