We've posted about this before but in this current high-demand, low-supply market, it might be in their best interests for agents to give this concept some thought.
Some may already have it in place, it certainly helps cash-flow when things are tight.
We are constantly repeating our belief that an estate agent’s own website is their most under-rated, under-utilised and under-invested in marketing tool.
It’s an agency’s very own Town Square; a place where no competitor can be heard.
It acts as many things; An agency’s very own online digital magazine, a unique brand ambassador, a place where they can interact one-to-one with people interested in property.
Such an important part of the agency’s DNA.
So, why then are many sooooo disappointing?
Do some agencies regard them a necessary evil; ‘Well, the competition’s got one so I suppose we had better have one’?
Some firms don’t even bother to build one, their Home Page consists a few company details and a search box which takes people straight to Rightmove. That’s it.
Due to the football consuming everyone's time and energy yesterday, this day also marked 100 days since the delayed launch of Boomin, in to an already crowded property portal market.
One agent posted on here on Friday that they were switching their feed off after no response.
Other agents have been posting on here and in Facebook groups about a lack of leads. This appears unfair given that the brand is not yet widely known, however, we live in times of instant gratification.
As a newspaper publisher, we definitely know this feeling all too well.
We had expected an App to be launched by now. If they had gone down the Progressive Web Application route, this could have been avoided, however, the site looks and performs really well in Safari on mobile.
On desktop, the Google Lighthouse test results look like this:
In a single tweet thread here, we'd like to promote the collection of companies that we have a particularly close association with.
We'll start with ourselves!
Free advertising continues with our digital publications. The March issue artwork deadline is 26th February.
@rummage4_prop is an incredible property utility. The clearest & easiest way to Present Property Properly!
It's a very reasonably priced subscription-based property search system (£100 + VAT pm). As a paid-for, it doesn't need to take any commissions from third-party suppliers.
Everyone is curious about broadband (mobile/fixed) speeds, mobile phone signal strength and the best deals that are out there. Either for their existing home or the one they're interested in moving to.
Here's a FREE service to give you all the info you need.
A highly active sales market is fantastic for agents - healthy pipelines created, plenty of completion fees anticipated - BUT this needs to be continually fed by a reciprocal - or preferably higher - number of new instructions.
When the numbers coming on suddenly fall, well....
Combine this with an event that may suddenly reduce your pipeline - the end of the Stamp Duty holiday next month.
Throw in the final end point of the furlough schemes (let's see how many jobs actually remain thereafter) and you have the makings of a perfect storm.
Are current portal costs sustainable when the storm hits?
Rather than headline rates, work out the following:
1. Your aggregate portal costs per available listing p.m.