Thread by @JoeySweeny

Levels' founder @SamCorcos is a world class connector

Pre-launch he racked up 50,000+ subs for the @Levels waitlist and raised $12M from a16z and a killer set of angels

How? An awesome product. But also Network Theory.
What it is and how it works...

In networks, people often think about Degree Centrality. How many connections do they have? How popular are they?

According to Sam, you should be focused on eigen vector centrality.

Or How many 2nd degree connections do you have?
How many people do your friends know?

The more disconnected your network is the more valuable it is

If you know 1000 people and they're all investment bankers your odds of reaching someone in say fashion
- outside that network - is lower than if you had a more varied set of friends

To use a Twitter example this means you want your followers to come from a disparate set of filter bubbles.

Every like and retweet will reach more people if your followers all have vastly different networks.

With that in mind, Sam filled his cap table with not only VCs but also NBA players, celebrities, and retired CEOs.

Every week he sends out a hyper tactical list of asks to that network and miraculously they've converted nearly 100% of them

So in short, diverse networks matter. Make sure you're building one.
open.spotify.com/episode/3SaWmW…