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Austin Schlessinger Profile picture
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12 Nov, 8 tweets, 4 min read
6000+ followers!

For those new here...

My name is Austin and I write 1 thread per week about the business of fitness.

Some of my prior threads have covered:

• Whoop
• ClassPass
• Strava
• Peloton
• Eightsleep
• Bare Performance Nutrition

Check em' out👇👇👇
@whoop - Changing Human Performance
@classpass - Building the "Netflix of Fitness"
@Strava - Creating a Community of Athletes
@onepeloton - Connecting the World Through Fitness
@eightsleep - Making Sleep Fitness Mainstream
@BPN_Supplements - Inspiring the Modern Athlete
If you enjoyed these threads...

Follow me @austinschless for:

• Epic, fit, startup stories
• Fitness market insights
• How to add more weight to your deadlift

• • •

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More from @austinschless

Austin Schlessinger Profile picture
9 Nov
In 2010, an MIT grad takes a trip to San Francisco.

She goes on to build the "Netflix of Fitness."

THREAD: The Incredible Story Behind Building the First Unicorn Startup of the Decade.
1/ @PayalKadakia grew up with a love for Indian folk dance.

She danced through her childhood.

Danced through @MIT.

And eventually danced her way to a management consulting job at Bain & Company in NYC.

She danced and danced until her job began cutting into her dance time...
2/ In 2008, Payal quit her demanding job at Bain and joined @warnermusic.

There, she had more free time.

In 2009, she started her own dance troupe: The Sa Dance Company.

She wasn't making money on the venture, but

One trip to San Francisco would change everything...
Read 23 tweets
Austin Schlessinger Profile picture
30 Oct
Two entrepreneurs host a sleepover party.

The party ends and they're given $25k to start a business.

THREAD: The fascinating story about building a "sleep fitness" startup valued at $500 million.
1/ @m_franceschetti grew up in Italy.

As a kid, he was a competitive ski racer and tennis player.

He was obsessed with optimizing his performance.

But two things held him back...
2/ Injuries and fatigue.

When Franceschetti was 10, he got into a big ski accident.

When he was ~16, he had two knee surgeries.

He quit ski racing and tennis and started racing cars.

He spent his weekends whizzing around a track at 180 mph...
Read 22 tweets
Austin Schlessinger Profile picture
22 Oct
In 2012, 3 men met at Harvard.

Together, they'd change human performance forever.

THREAD: The unbelievable story behind building a fitness wearable startup valued at $3.6 billion.
1/ @willahmed grew up playing many sports.

He was recruited by Harvard to play squash.

By his junior year, he was named captain.

Ahmed was always one of the fittest guys on the team, but one thing always held him back...
2/ Fatigue.

He knew he could be a much better athlete if he could better manage his performance.

So, he went on a quest to find a solution...
Read 22 tweets
Austin Schlessinger Profile picture
16 Oct
He started on the production line of a Skittles factory.

Today, he runs a $30+ billion fitness giant.

THREAD: The story about the founder flipping the fitness world on its head.
John Foley grew up in Key Largo, Florida.

His dad was a pilot.

His mom was a homemaker.

When John was ready for college, money was tight.

His father gave him the best advice he knew...
Graduate with minimal college debt.

His father brought home an article from US News and World Report.

"Best Colleges for your Money”

John browsed the list and found the school with the best ROI.

Georgia Tech...
Read 23 tweets
Austin Schlessinger Profile picture
7 Oct
The son of a dairy farmer takes out a $20,000 loan and turns it into a fitness company making $22 million/year.

Here's the story👇
Nick Bare grew up in small-town Pennsylvania.

He received a full ROTC scholarship to go to college, but owed the Army four years of active duty upon graduating.

When he got to school, he needed money to buy pre-workout for the gym.

The issue was, he was broke...
To save money, Nick convinced his friends to throw $30 each on a bulk order of pre-workout ingredients.

Days later, the supplements arrived.

He opened the ingredients, whipped out a food scale, and started making a batch...
Read 25 tweets
Austin Schlessinger Profile picture
1 Oct
In 1988, two men met at the Harvard boathouse.

Together, they'd change the fitness world forever.

THREAD: The incredible story behind building a $1.5 billion fitness startup.
Mark grew up in Reno, Nevada.

He was recruited to run cross-country as a freshman at Harvard.

Unfortunately, he got injured.

Unable to run, he joined the crew team.
New to the sport, some upperclassmen took Mark under their wing.

One of which was Mike, the senior captain.

Mike and Mark instantly bonded over a shared love for rowing and the camaraderie that came with it.
Read 27 tweets

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