The majority of the companies the investors chose were in the consumer goods space.
Tried-and-true alcohol and cosmetics companies reign supreme, though some celebs are starting to back less conventional companies, like sex tech brand @getmaude.
Kardashian West often promotes and wears Skims clothing herself, both on Instagram and in real life, which has likely contributed to its ability to raise capital.
The brand raised $154 million this April at a staggering $1.6 billion valuation.
🥃 @Teremana is @TheRock's liquor brand that manufactures three tequilas at an affordable price point.
Why investors like it: Johnson launched the brand with his ex-wife and business partner, Dany Garcia, and spirits veterans Ken Austin and Jenna Fagnan.
Handmade by a family-owned distillery in Mexico's Jalisco mountains, Teremana sold more cases in its first nine months than George Clooney's brand @Casamigos sold in its first year, said Johnson.
Casamigos sold for as much as $1 billion in June 2017.
The startup continues to expand through live events and new clothing collections, including its RWB (red, white, and blue) line in 2019, the bright-hued Popsicle Collection in 2020, and its new Fractals Collection.
In America, "antiwork" looks similar to youth-led movements against work in other countries, especially China, where young people are "lying flat" by decentering a drive to constantly be more productive and competitive at work.
To save more, Weir knew that she needed to make a budget and stick to it. She made a point to live intentionally and within her means in order to increase the amount of money she had free for debt payoff.
For the 2021 edition, Insider has introduced several new sectors after more than a year of global social and economic disruption, including sustainability and diversity, equity and inclusion.
Meet some of the transformers changing these industries below.
- Will you stay in the home for more than a couple of years?
- Are you ready for the responsibilities of owning a home, like renovation and maintenance?
Avocados are a $2.4 billion dollar business in Mexico. Behind the scenes, farmers are trading equipment for guns and forming vigilante groups to defend themselves against dangerous drug cartels.
The majority of the fresh avocados sold in the US are grown in Michoacán, Mexico. In fact, 20% of the population there works in the industry.
Workers are able to make high profits, but with these high profits, comes high-risk situations.
In August 2020, farmers in and around Ario de Rosales, Michoacán organized their own vigilante group to protect themselves against cartels that are stealing resources, kidnapping, and murdering the people who work in the avocado industry.