Thread by @brentbushnell

Something significant is happening to IP creation and @BoredApeYC is the tip of the spear. I had to jump aboard and got #MAYC #21380! #BAYC #apefollowape #WAGMI (and have fun)

Read on for a snapshot of this new world 👇🏽

1) The creator @yugalabs has outlined an exciting roadmap including games, an IRL bar in Miami and more. There’s already been $1B+ in secondary trading volume

2) Their breakthrough NFT innovation is that owners receive commercial rights to their ape. Name it, create backstory & launch almost any creative project around it. That’s like Marvel letting you build a Spiderman game without asking. There's now 100+ projects including:

3) Record label @UMG announced their new band @therealkingship made entirely of #BAYC characters. This is @TheMonkees meets the @gorillaz for the 21st century bloomberg.com/news/articles/…

4) @2chainz is executive producing cartoons with a group of NFTs teamed up as the @TheRedApeFamily theredapefamily.com

5) @TallyLabsNFT created @jenkinsthevalet to write collaborative books with a variety of authors (including @neilstrauss!), granting writers room access to owners of a secondary writers room NFT and just signed with @CArtsAgency
forbes.com/sites/cathyhac…

6) @Timbaland, in addition to music-based NFT drops, has a production company creating music and animation around user-owned @BoredApeYC avatars
decrypt.co/85986/timbalan…

7) Los Angeles media company @MythDivision led by @ramongovea is launching comic books, metaverses and more mythdivision.com

8) Rolling Stone ran an origin story together with a zine collab currently on auction on @SuperRare for 23ETH ($100k+)
Story: rollingstone.com/culture/cultur…
Zine: shop.rollingstone.com/products/rolli…
Auction: superrare.com/artwork-v2/rol…

9) Even more projects are being tracked by @Crypt0jacked bit.ly/BACTQuickStart

10) Probably n̵o̵t̵h̵i̵n̵g̵ something that @StephCurry, @jimmyfallon, @thechainsmokers, and @joshhart all have one too!

/endrant