Jon Lai Profile picture
16 Nov, 6 tweets, 4 min read
Some news: I'm taking on a new role as GP @a16z! I'll continue investing in games & crossover verticals (social, web3)

Huge thanks to @andrewchen and an amazing consumer team for supporting me over the past 2yrs. I'm also stoked to welcome @gwertz to the team! 🧵👇
1/ Why games? Games are a lifelong passion for me - growing up in a rural small town, games were where I found friends, status, and a bigger world of opportunity

In 2012, I was lucky enough to land a job in games as a PM @RiotGames and have never looked back
2/ Games are also largely misunderstood by investors - most think of games as entertainment, yet they've evolved to be so much more

Today games are social networks @fortnitegame, creator economies @roblox, jobs platforms @axieinfinity & more -> building blocks for the Metaverse
3/ Part of the challenge is that games are not easy to understand for industry outsiders

As an alchemy of art and technology, 'finding the fun' in games is just as important to success as building scalable backends or virtual economies
4/ That's why I'm excited to team up with @gwertz - James is a repeat entrepreneur at two iconic game companies @AzurePlayFab @popcap

We've spent hours nerding out over our favorite games and the challenges game start-ups face, and I know founders will love working with him too
5/ It's a magical time in games today with new technologies and biz models emerging

The games team here @a16z is ready - we couldn't be more excited to serve the next generation of founders. Let's build! 🚀

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More from @Tocelot

5 Nov
I'm thrilled to announce that @a16z is leading the Series A for Core Loop, a new game studio innovating at the intersection of web3 and the MMO genre with their project @WorldEternalMMO 🔥

a16z.com/2021/11/05/inv…
1/ Core Loop is led by industry veterans @Crash_Universe @Dchao, who were formerly CTO @MachineZone and lead designer @GREEgames, respectively. Together they've built an impressive game prototype and dev team in a short period of time
2/ We believe the next generation of MMOs will combine the best of systems design from traditional MMOs, with web3 powered virtual economies built on true ownership - Core Loop is leading the way and we couldn't be more excited to work together
Read 4 tweets
6 Oct
Play-to-earn games like @AxieInfinity have introduced a brilliant new endgame: the management sim

There are more jobs to be done in a P2E game than ever before. Player, manager, scout, breeder, coach etc

Thread 👇 on my journey from player to manager in @AxieInfinity Image
1/ Historically most folks think of games as an activity to complete - "I beat the game"

Free-to-play games can extend player lifetimes through updates and events. Yet eventually power users reach the highest level - the "endgame"
2/ With some rare exceptions, most endgames are pretty boring - players do a set of repetitive activities (ex. raiding, PvP) for decreasing marginal gain. Players slowly churn until the next game comes along Image
Read 10 tweets
19 Sep
Why do play-to-earn games work when real money trading in games has (mostly) not worked? 💸

What can @AxieInfinity @Diablo @EveOnline @CSGO learn from each other?

Thread 👇 proposing a framework for what makes play-to-earn work. Stay a while and listen =)
1/ First, a few popular games where real money markets worked and didn't:
- Didn't work: Diablo 3, Artifact, Star Wars Battlefront II
- Worked: Counterstrike, World of Warcraft, Eve Online, Genshin Impact
2/ Framework: play-to-earn / real money trading works when
- There are multiple paths to winning 🏅
- Inputs are tokenized rather than finished goods ⚒️
- Markets are decentralized 🧑‍🤝‍🧑
Read 23 tweets
15 Jun
The future of games is instant ⏱️

A new generation of instant games is melding the accessibility of Flash games with the performance of native apps. These games are poised to reshape the market for both players & creators 🎨

But wait, what are instant games? Thread 👇 Image
1/ Instant games are games instantly playable within a browser or message without downloads / installs

First popularized by Flash games in the 2000s, there are more instant game platforms today than ever: @FacebookGaming @XboxGamePass, Snap Games, iOS AppClips, Wechat Miniapps
2/ Modern web tech enable 3D games to be rendered in-browser and run at scale in near app-native performance today. The days of laggy HTML5 apps are long gone

Mojang recently launched @Minecraft as a full multiplayer web game Image
Read 11 tweets
1 Jun
Games have some of the best onboarding flows

'Time-to-fun' is a key metric in game design relevant for all software. As apps that compete for free time, games deliver value quickly & unpack complexity slowly 🎢

Thread 👇 on onboarding best practices from games Image
1/ Time-to-fun is how long it takes a product to deliver value (h/t @ibjade)

Top mobile games have TTF <60secs. Longer TTF = greater risk users churn to social media, netflix etc

High utility apps (ex. email, banking) can have high TTF, but shorter still better. Users are busy!
2/ Take Tencent's @PlayCODMobile (>300M downloads) for example:

Upon opening the app, users enter a name and are immediately parachuted into action. No account set-up, cutscenes, or customization options (revealed later). TTF is measured in seconds ImageImage
Read 13 tweets
13 Mar
The best apps today are games in disguise

@calm @tiktok_us @superhuman @chime - many of the top consumer / enterprise / fintech apps embrace game design. These 'game-like' experiences feel fun and have great retention

Thread 👇
1/ First, game-like != gamification

- Game-like apps incorporate the design principles behind good games into the core product 🍎

- Gamification merely applies the surface mechanics like points, badges, leaderboards without understanding the design principles 📋
2/ The best game-like experiences focus on retention

Well-designed games retain extraordinarily well - @Warcraft @CandyCrushSaga have thrived for 10+ yrs

In contrast, most gamified programs boost short-term engagement but wear out users quickly
Read 22 tweets

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