I pitched 100s of VCs during @HeartbeatChat's last round

There are unspoken, hidden rules in the VC world you're expected to figure out.

Learn them & fundraising becomes MUCH easier.

Use these 5 hidden rules to raise 10x faster 🧵
1/ VCs are looking for good stories

Investors have chances to offload shares 1-2 rounds later in private sales. They just need to be sure your story is good enough to attract follow-on investors.

You can craft a really strong story through trends:
2/ Investors usually care about 1 of 4 things...

• Product
• Overall Vision
• Team
• Who else is in the round (round dynamics)

Just ask what they care about to get to the meat of the convo faster.
(Skip round dynamics question if needed)

Here's how I frame this question:
3/ Investors are looking for any reason to say no

Despite what VCs say, they're in the game of risk mitigation & want to find reasons you might fail

Every startup has weak areas. Divert attention from the weak points & towards the 2-3 strongest areas of your startup

Example:
4/ Your best leverage is having multiple investors interested

VCs won't lose sleep over telling you "no"
But they're terrified of losing the deal to other good funds

Stack meetings & drive FOMO to get multiple funds interested at once.

Here's how:
5/ Your 2nd best leverage is the ability to walk away

Build a startup that makes real money

You don't have to make millions; just enough to break even & pay rent

You're ability to believably say "we don't need money" is SO powerful

How to make money:
That's it for today!

If you enjoyed this...
• consider dropping a follow (@murtazabambot)
• RT the first tweet to help other founders who might be struggling to raise

I tweet about fundraising, startups, and our journey building @HeartbeatChat

Join me for the ride!

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More from @MurtazaBambot

8 Nov
Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team

But, this is the WORST way to tell your story.

Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵
The standard problem-solution pitch treats fundraising conversations like a checklist ☑️

It has the right pieces... but it's not a memorable story 😩

Investors have to sell you to the rest of their partners. All you've given them is a list of facts.

You need a better flow...
Instead, start your pitch with TRENDS 📈

Trends are macro market conditions that affect your startup.

Good trends make your startup inevitable. They make it impossible to fail.

(@businessbarista's last episode on Founder's Journal covers this)

Some relatable examples: Image
Read 14 tweets
25 Oct
I used to STRUGGLE to raise money.

But in the last year, I've:
• Raised $700,000
• Turned down $1.1MM
• Helped other founders raise $20MM

Here's what I changed 🧵
Part of how you convince people is through your story.

The other part is SIGNALING

It's the subtle things you do over email & during meetings that make you seem more in demand.

Yes, you need a good story.

But story + great signaling can get you fully funded in 30 days.
1/ Only take meetings via intro

VCs value meetings from intros 100x more than cold emails.

Intros kick off your meetings with a stamp of approval from someone the VC trusts. It gets them to lean in.

Getting intros is easier than you'd expect:
Read 11 tweets
15 Oct
Just got a masterclass in community from two 19-yr-old college students ✨

@brandonthezhang & @aaditsh run Maker’s Mark (MM) — a cohort-based course on Twitter audience building

Here’s the secret to how they built one of the most engaged learning communities I’ve ever seen 🧵
1/ Teach fundamentals that can be applied instantly ✅

MM's feedback loop:
1️⃣ Teach skill
2️⃣ Students apply skill
3️⃣ They win

Wins can be small. Get people through this loop fast & engagement sky-rockets.

Week 1: MM taught thread writing. Students gained 100s of follows fast.
2/ Learn WITH your students 📚

Aadit & Brandon are experts with a student mindset

Even as Aadit was writing his own threads on Twitter, he'd actively post in Maker's Mark's community & share his personal learnings.

Instantly made us all comfortable "learning in public"
Read 10 tweets
5 Oct
After my first thread blew up, 17 founders reached out about fundraising.

I was happy to coach all of them 😄

But, I found myself sending the same threads over & over.

SOOOO....

If you're about to start fundraising for your startup, here's what you should read 🧵
{1 of 5} Strong fundraising pitches center around market tailwinds 📈

@Julian frames this perfectly:
• 1-2 new tech/legal infrastructure changes
• a new cultural acceptance

Doing this makes your pitch bulletproof 💪

{2 of 5} Learn to raise 100% virtual

💻 Run meetings & close on zoom calls
💌 Use forwardables & blurbs
🤝 Get a lead investor in 2 weeks

@ericbahn & @HustleFundVC gave the best workshop I've ever seen on this:
Read 8 tweets
4 Oct
Every new competitor scares me.

My insecurities take over 😬
"Are we REALLY doing enough at @HeartbeatChat?"

As a founder, I'm working to process competition in a healthier way (& you can, too)! Here's how...

THREAD ↓↓
1/ Realize that every startup is rife with problems 😫

Competitors leave these problems out of Techcrunch articles, but they're still there.

You've likely solved some of these without knowing 🚀

"Every one of you is sh*tty in your own special way"
- @supalyt to YC startups
2/ Even celebrity founders fail

Look at Atrium (founded by @justinkan, prev built @Twitch)

Raised $75M —> dead in 3 yrs

At my last co, I was terrified of Triplebyte & Hired. Today, both are struggling. No shade — startups are hard.

Next: using competition constructively...
Read 9 tweets
1 Oct
1 year ago I knew nothing about communities.

But building @HeartbeatChat, signing customers, and raising our $700k pre-seed — I became an expert. FAST.

Now you can do it too 😉

Here's my curated list of resources to make you a "community" expert overnight 🧵
1/ The Community Building Crash Course by @jayclouse

People join communities for either
(A) transformation 💪
(B) support ❤️

Pick one to start. (Add the 2nd later)

Reduce time to gratification on your chosen goal to create insane community retention.

bit.ly/3B1pTFS
2/ 100 True Fans by @ljin18

Massive communities are overrated. Lower retention, harder to monetize, and members don't know each other.

🤔 Instead, what if you REALLY helped only 100 people for $84/mo each?

🤑 100 true fans —> $100,000/yr

bit.ly/3mcD3tt
Read 9 tweets

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