I drew this chart in 2015, showing 2/3 of digital ad dollars being siphoned out of the ecosystem into the pockets of bad guys (with the help of adtech intermediaries) 
there's not enough humans on earth and hours in a day for them to consume so much media to generate the quantities of impressions (by one estimate 15 trillion bid requests per week)
2/3 of the impressions are "something else" (not humans)
2/3 of the impressions are "something else" (not humans)
bad guys are so optimized now, they dont even need to load webpages or even the ads themselves (to save time and bandwidth)
https://twitter.com/acfou/status/1454438795550527494?s=20
that is how THIS is possible
https://twitter.com/acfou/status/1445327487827943428?s=20
bots are only a part of the problem, check waste and loopholes in the rest of the supply chain
slideshare.net/augustinefou/a…
slideshare.net/augustinefou/a…
digital ad fraud - easy to commit, easy to get away with
https://twitter.com/AtomicTango/status/1354185103061131265?s=20
the economics of digital ad fraud and how the money flows to criminals, with the help of adtech intermediaries
forbes.com/sites/augustin…
forbes.com/sites/augustin…
"Bots make up nearly TWO-THIRDS of internet traffic, with bad bots making up nearly 40 per cent of all traffic, according to a recent report from cybersecurity firm Barracuda." (Sept 2021)
blog.barracuda.com/2021/09/01/rep…
blog.barracuda.com/2021/09/01/rep…
the numbers seem to line up (I realize it's just a correlation)
https://twitter.com/acfou/status/1460942401833512962?s=20
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