Share this page!

Augustine Fou, PhD Profile picture
Twitter logo
12 Mar, 8 tweets, 3 min read
friendly reminder
slideshare.net/augustinefou/w…
all the tracking was completely unnecessary to begin with

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?
linuxjournal.com/content/what-s…
the targeting didn't work

Despite Claims That More Targeting Means More Relevant Ads, Nope. Here’s Proof.
forbes.com/sites/augustin…
because the data was crappy

How Accurate Is Programmatic Ad Targeting?
forbes.com/sites/augustin…
marketers were doing too much of it - hypertargeting -- at the expense of brand building, basic advertising

forbes.com/sites/augustin…
and spending too much in digital

Are Marketers Overspending In Digital? yes
forbes.com/sites/augustin…
the upcoming seismic shifts by Google and Apple will protect consumers' privacy more

and unwittingly help advertisers do better marketing, by doing less of the crappy digital marketing they are doing now (the mirage of targeting)

forbes.com/sites/augustin…
why stop doing all this behavioral targeting stuff?

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Augustine Fou, PhD

Augustine Fou, PhD Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @acfou

Augustine Fou, PhD Profile picture
11 Mar
@ElaineDMoore just because ad tech THINKS their tech makes ads more targeted, it doesn't mean the ads are actually well targeted

poor, gullible marketers bought it "hook, line, and sinker"

linkedin.com/pulse/hyper-ta…
@ElaineDMoore Behavioral advertising: The mirage built by Google
digitalcontentnext.org/blog/2019/06/0…
@ElaineDMoore The case against behavioral advertising is stacking up

techcrunch.com/2019/01/20/don…
Read 8 tweets
Augustine Fou, PhD Profile picture
11 Mar
oldie but still goodie
click analysis
and you've all seen this before - click patterns
Read 6 tweets
Augustine Fou, PhD Profile picture
28 Feb
@zsk the money-making does work for some influencers; and there are many aspiring influencers

but once they start to buy followers to make their influence look greater than it really is, the whole thing devolves (for them, the advertisers, and the users tricked into buying)
@zsk follower fraud has been happening since web 2.0

and now, it's fully automated by bots, managing vast quantities of fake accounts

nytimes.com/interactive/20…
@zsk Facebook has removed some 15 BILLION accounts (2X the humans on earth) in the last 3 yrs, and they are barely keeping up
forbes.com/sites/augustin…
Read 5 tweets
Augustine Fou, PhD Profile picture
25 Feb
oh lovely, adtech works

in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs

this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain

data from #FouAnalytics
what do I get for 1 cent CPM ads?

oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh, and in the 28% of the impressions where "intersection" was measurable, the intersection was ZERO 65% of the time.

this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
Read 6 tweets
Augustine Fou, PhD Profile picture
24 Feb
this is so hilarious, it's not even funny

bad guys don't have to run any ads or use any bots to make lots of money

they've already optimized this supremely. How?
they are flooding the networks with faked bid requests

imagine 1 million QPS (queries per second), all computational (minimal bandwidth used)
even if only 1% gets through (99% caught by some anti-fraud mechanism), that's 3 x 10^8 ads they get paid for (assumes 1 in 100 bid win)

and the good guys are left trying to figure out where the money went and how to get refunds for it, if it is even detected/caught
Read 6 tweets
Augustine Fou, PhD Profile picture
18 Feb
@RioLongacre @garicruze confirmed.

that is a great example -- basic "due diligence" is what is needed to see the fraud and do something about it

forbes.com/sites/augustin…
@RioLongacre @garicruze and confirmed, less than 50% of an advertiser's dollar goes to "working media" (showing digital ads) when they buy through the long, complex, and non-transparent programmatic supply chain

forbes.com/sites/augustin…
@RioLongacre @garicruze and that's not even taking into account how crappy targeting is (because it's all derived data)

forbes.com/sites/augustin…
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

Like this author's thread?

Get emails when @acfou has new unrolls!

Check out other threads from @acfou!

Read all threads by @acfou