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Dr. Fou - Group Chief Digital Officer Profile picture
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15 Jun, 7 tweets, 2 min read
Amazon is blocking Google’s FLoC
digiday.com/media/amazon-i…
zdnet.com/article/brave-…
digiday.com/media/browser-…
spreadprivacy.com/block-floc-wit…
Google’s Moves Are A ‘FLoC You’ To Privacy
forbes.com/sites/augustin…
and this great research from @kfranasz

Who is sharing data with Google's FLoC ad algorithm?
adalytics.io/blog/google-ch…
publishers, opt-out of FLoC by configuring a web server HTTP response header

here's how
adalytics.io/blog/opt-out-f…

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More from @acfou

Dr. Fou - Group Chief Digital Officer Profile picture
12 Mar
friendly reminder
slideshare.net/augustinefou/w…
all the tracking was completely unnecessary to begin with

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?
linuxjournal.com/content/what-s…
the targeting didn't work

Despite Claims That More Targeting Means More Relevant Ads, Nope. Here’s Proof.
forbes.com/sites/augustin…
Read 8 tweets
Dr. Fou - Group Chief Digital Officer Profile picture
11 Mar
@ElaineDMoore just because ad tech THINKS their tech makes ads more targeted, it doesn't mean the ads are actually well targeted

poor, gullible marketers bought it "hook, line, and sinker"

linkedin.com/pulse/hyper-ta…
@ElaineDMoore Behavioral advertising: The mirage built by Google
digitalcontentnext.org/blog/2019/06/0…
@ElaineDMoore The case against behavioral advertising is stacking up

techcrunch.com/2019/01/20/don…
Read 8 tweets
Dr. Fou - Group Chief Digital Officer Profile picture
11 Mar
oldie but still goodie
click analysis
and you've all seen this before - click patterns
Read 6 tweets
Dr. Fou - Group Chief Digital Officer Profile picture
28 Feb
@zsk the money-making does work for some influencers; and there are many aspiring influencers

but once they start to buy followers to make their influence look greater than it really is, the whole thing devolves (for them, the advertisers, and the users tricked into buying)
@zsk follower fraud has been happening since web 2.0

and now, it's fully automated by bots, managing vast quantities of fake accounts

nytimes.com/interactive/20…
@zsk Facebook has removed some 15 BILLION accounts (2X the humans on earth) in the last 3 yrs, and they are barely keeping up
forbes.com/sites/augustin…
Read 5 tweets
Dr. Fou - Group Chief Digital Officer Profile picture
25 Feb
oh lovely, adtech works

in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs

this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain

data from #FouAnalytics
what do I get for 1 cent CPM ads?

oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh, and in the 28% of the impressions where "intersection" was measurable, the intersection was ZERO 65% of the time.

this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
Read 6 tweets
Dr. Fou - Group Chief Digital Officer Profile picture
24 Feb
this is so hilarious, it's not even funny

bad guys don't have to run any ads or use any bots to make lots of money

they've already optimized this supremely. How?
they are flooding the networks with faked bid requests

imagine 1 million QPS (queries per second), all computational (minimal bandwidth used)
even if only 1% gets through (99% caught by some anti-fraud mechanism), that's 3 x 10^8 ads they get paid for (assumes 1 in 100 bid win)

and the good guys are left trying to figure out where the money went and how to get refunds for it, if it is even detected/caught
Read 6 tweets

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