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- Researching your customer segment
- Designing a product they need
- Lining up suppliers
- Building a perfect website
YOU ARE READY TO GO
All you need is an agency to market your product, right?
WRONG
Hereโs what to do instead ๐๐ฝ
1/ First, the biggest mistake I see DTC founders make is immediately trying to outsource growth right after they build the product or *anytime* its not working.
Should you hire an agency? a consultant? a full time person? A mix? None?
What's the right choice?
2/ It's all of the above.
Depending on your company's stage and the strengths of your team.
I believe there are a few major inflection points:
Startup stage is about finding P/M fit, and spending from 0 to $1,000,000 a year