Can a 6 month old startup become unicorn?
Well an Indian startup did it.
It's called Mensa and here is the story π
< thread alert π₯ >
Mensa become the fastest in Asia to get unicorn status,
But what does Mensa even do?
Well an Indian startup did it.
It's called Mensa and here is the story π
< thread alert π₯ >
Mensa become the fastest in Asia to get unicorn status,
But what does Mensa even do?
They invest in ecommerce brands π
and then use the power of tech driven marketing, distribution, to scale brands globally.
and then use the power of tech driven marketing, distribution, to scale brands globally.
Eventually they take over the brand completely.
The model is similar to that of Thrasio, a US based startup.
The model is similar to that of Thrasio, a US based startup.
But Mensa wants to be the modern day Unilever, a house of brands.
But what made Mensa worth billion dollars in just 6 months?
But what made Mensa worth billion dollars in just 6 months?
To start with, the founder.
Mensa is founded by the ex- CEO of Myntra Jabong, Ananth Narayanan.
He is a vetern in the Ecom space, so who else can do this better?
Mensa is founded by the ex- CEO of Myntra Jabong, Ananth Narayanan.
He is a vetern in the Ecom space, so who else can do this better?
secondly,
Mensa currently houses 12 brands ( yes, that's it )
80% of brands have already gone global,
Over 30% revenue comes from global market already.
Mensa currently houses 12 brands ( yes, that's it )
80% of brands have already gone global,
Over 30% revenue comes from global market already.
Also, all the brands are currently profitable π€―
And all this in 6 months with a team of just 60 π
And all this in 6 months with a team of just 60 π
btw, two of their brands have already grown by 250% and 140% respectively π₯
When you the right leader, strong team and numbers to prove,
When you the right leader, strong team and numbers to prove,
what else do investors need more ?
They plan to acquire about 40 more brands in the next 1 year π
They plan to acquire about 40 more brands in the next 1 year π
If you plan to start a D2C brand,
now is probably the right time π¬
What do you thinn about Mensa's model?
Thoughts?
now is probably the right time π¬
What do you thinn about Mensa's model?
Thoughts?
Btw if you liked the thread,
Make sure you retweet with your thoughts.
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Also, if you aren't.
Do follow me π @vaibhavsisinty
Ps : It's free π
Make sure you retweet with your thoughts.
I will retweet the best ones.
Also, if you aren't.
Do follow me π @vaibhavsisinty
Ps : It's free π
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