Thread by @VaibhavSisinty

Ease my trip becomes a unicorn 🦄

But the best part, they are completely boostrapped.

Here is how they did it 👇

Ease my trip started 14 years ago by Pitti brothers - @nishantpitti, @rikantpitti & @ppitti

While strong players with deep pockets like goibibo and clear trip always existed,

Ease my trip played a very simple game.

The likes of goibibo, make my trip, clear trip etc would always promote aggressive discounts,

but as you apply discounts and went ahead to pay,

they would add a heafty convince charge which always leaves a customer in disappointment.

Well, Ease my trip being a bootstrapped business,

never promoted crazy discounts instead played one narrative very clearly,

No convince charges!

In the last 6 years, I have booked over 80% of my flights via ease my trip,

reason?

Super clear value proposition and no surprises 😅

Just that and a lean model has fuled ease my trip's business today.

they went IPO recently which over subscribed by 150x in the middle of a pandemic,

and their market cap touched a billion dollars recently,

making them a boostatpped unicorn 🦄

Right now they are focussing on growing beyond of India

This is a crazy story of grit, clarity and insane level of dedication by the team.

Yet, very few people know about the story..

Mainstream media needs to focus more on bootstrapped business rather than just funding news 😅

Anyways,

Have you booked flights on Ease my trip yet?

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