Wow! 20,000 good people who were eager to be charitable grabbed $50 charity gift cards and experienced what it’s like to receive this uniquely meaningful gift. (1/7)
By doing so, they discovered how great it would be to give this gift to others which will lead to many more millions of dollars going to charity and many more thousands of people experiencing this type of gifting and receiving. (2/7)
Because this was so hot you might have been closed out. Don’t worry. I will do this again before the holiday with several of my charitable friends who have generously agreed to contribute to another round of cards. (3/7)
But before we do this again I’d like to ask you to reflect on this type of gift by taking a quick look at tisbest.org. Maybe that will inspire you to give this type of gift yourself or to request this type of gift from your own friends and family. (4/7)
Or maybe you will join me & my friends in contributing to the next round of cards (if you’re interested in doing so, email support@principles.com.) (5/7)
I don’t know exactly how you experience this kind of charitable gifting: I just hope that you do and that you then pass the word about how great it is. If you and others do that...(6/7)
...my hope is that soon this type of gift will replace some of the wasteful material gifts given each year, so that those who can really use the money will get it and we will all feel much more of the holiday spirit in our gifting. Together we can #redefinegifting. @TisBest (7/7)
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