Most products that you will see staying on the market have something in common: they do one thing very well—and not much else. Weber sells grills that are fantastic at grilling. The furthest they have strayed into new territory so far has been adding an app-readable thermometer.
Still, that gimmick and anything else about their products is focused on making using their grills a great barbecuing experience. That's what it is about: having a barbecue that grills.
In the SaaS space, Stripe is a great example.
They provide a clean, well-designed, programmer-friendly service that allows you to charge your customers. While Stripe, as a company, offer a few adjacent services, their focus is always on making getting paid by your customers as comfortable and low-friction as possible.
That also means that they won't offer fancy, complicated products that integrate into your CRM or Marketing tools. For that, they started a third-party marketplace. Only when it benefits all of their customers will they add new features to their core product.
Simple beats complicated.

How can you stay simple?

Check out Zero to Sold. The chapter on this is called "The Boring Truth of Successful Products that Survive."

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Arvid Kahl

Arvid Kahl Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @arvidkahl

23 Nov
As technical founders, we're supposed to choose the technology that works best for us and our business. But we often let the cargo-culting around the newest, hottest tech stack get to us.
Many technical founders see a new startup as an opportunity to figure out a modern tech stack. That is a dangerous move.
Not only do you have to deal with the inherently hazardous nature of creating a new business, but now there is also the chance that the new and mostly untested tech stack may not be able to solve the problem you're trying to solve.
Read 6 tweets
23 Nov
Building in Public has limitations. In fact, Building in Public itself has an effectiveness ceiling. Even more, its effectiveness decays over time.

The culprits? Oversharing, overpromising, and disconnection.

A few somber thoughts on these three potential problems👇
Oversharing happens when you are pushing the same message into an already satuated channel — with no content diversity.

People don't subscribe to a podcast because they want to listen to the same episode every week.
They expect to be surprised. Not too much, though. Just enough to learn something new every now and then.

But just as sharing the same thing all the time induces boredom, sharing different things all the time creates confusion.
Read 14 tweets
23 Nov
First impressions matter. When someone checks out your social media profile, and they see a picture of a real human being that's accompanied by a meaningful description and a few well-selected links, they will be intrigued by who you are and what you're trying to accomplish.
If they find a default avatar picture and a half-assed description, they'll quickly move away from your profile.
When you're new in a community, people expect some level of initial effort after you join. Make it easy for people to get to know you. The real you.
Don't hide behind a pseudonym. Own your name and use it for your public work. Some communities might allow pseudonyms, but the chances are high that members expect you to show your face and use your name if you're in a professional community.
Read 7 tweets
22 Nov
Communities are tribal; they are based on honesty and reputation.

Here are the risks and opportunities that come from that: 👇
You'll get away with certain things in one community that will get you removed from others, but the general rule of every community is this:
Every action taken by a member of the group should benefit all members of the group.
This rule is the simplest version of these variations that you'll find in the wild:

"Don't critique others' work without productive feedback." — If you tear down something, provide the means for people to improve.
Read 10 tweets
21 Nov
Before the internet made transferring large amounts of data cheap and easy, software used to be distributed on CDs or DVDs. For any given application, there was the "Golden Master," a final version of the software, ready to be copied millions of times.
Those days are over.
Every day, millions of software updates get dispatched. For many services in the bootstrapped world, customers will never notice: they'll just refresh their browser pages, and the latest version of the application will just appear.
With updating being so easy, no product is ever finished. Even when you release what you think is a “feature-complete” version of your product, it will only be "done" for a while.
Read 7 tweets
27 Aug
I'm in a sharing mood. 🆓

Here are my total lifetime earnings on @gumroad for my books Zero to Sold and The Embedded Entrepreneur. ImageImage
Sales have really picked up ever since I introduced the Notion Template for The Embedded Entrepreneur (that can only be purchased through Gumroad).

And you can obviously see the days when I launched and/or ran discounts :D
The products are all listed here.
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Thank you for your support!

Follow Us on Twitter!