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Arvid Kahl Profile picture
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27 Aug, 5 tweets, 2 min read
I'm in a sharing mood. πŸ†“

Here are my total lifetime earnings on @gumroad for my books Zero to Sold and The Embedded Entrepreneur. ImageImage
Sales have really picked up ever since I introduced the Notion Template for The Embedded Entrepreneur (that can only be purchased through Gumroad).

And you can obviously see the days when I launched and/or ran discounts :D
The products are all listed here.

bootstrappedfounder.gumroad.com
My proudest moment was realizing that EVERY SINGLE ONE OF THEM has a 5-star rating. 🀩πŸ₯³

(Excluding the team license that I only ever sold one of) Image
And here's the last month of @AmazonKDP sales for reference: ImageImage

β€’ β€’ β€’

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More from @arvidkahl

Arvid Kahl Profile picture
26 Aug
The audiobook for The Embedded Entrepreneur is out now! πŸ₯³

You'll learn how to:

- πŸ” Discover who you want to serve & empower
- 🏟 Embed yourself in their communities
- πŸ”¬ Learn about their problems
- πŸ«‚ Build (for) an audience

bootstrappedfounder.gumroad.com/l/embedded-ent…
It's narrated by the amazing Derek Botten (@DerekRockBotten) and it's a marvelous way of learning how to become an Embedded Entrepreneur.

I listened to the full audiobook over the last few days, and it's a delight!
The total runtime of the audiobook is 06h:42m:57s. It consists of 38 chapters. It's the perfect lawn mowing companion ;) I heard that you'll do your dishes 157% more efficiently while listening to The Embedded Entrepreneur.
Read 9 tweets
Arvid Kahl Profile picture
20 May
Because I've been asked for some advice on how to write a book, let me share a few thoughts here.

A book isn't written in one go, it's a whole process.
Here is how I approach writing:

πŸ§΅πŸ‘‡
I follow the outline approach, so I come up with the main topics I want to cover, and then I make a big Table of Contents with the chapter names. Once that is looking good, I start writing the chapters, one by one. Like blog posts, but all fitting together.
You don't need to write in order. You can add to any chapter at any time. Feel like writing the ending first? Go ahead. Have an idea for one more good example in chapter 12? Add it today.
Read 8 tweets
Arvid Kahl Profile picture
20 May
Here is what I make from The Embedded Entrepreneur (my take vs. full price):

Amazon
eBook: $6.53 / ($9.99)
Paperback: $12.28 / ($28.00)
Hardcover $11.23 / ($34.00)

Gumroad
eBook $9.34 / ($9.99)
Bundle $18.99 / ($19.99)
A couple of thoughts here.

Clearly, Amazon makes a lot of money on those sales. They are doing all the logistics, so that's fair. Also, prices in other countries are slightly different, so consider anywhere between 30%-100% of those numbers.
So why do I do this?

Distribution. Reach. Exposure.

I want my books to be read by as many people as possible. I know the books are good and that people will recommend them, so I am going for reach. Revenue is secondary. That'll happen over the next few years.
Read 6 tweets
Arvid Kahl Profile picture
20 May
🚨 The Embedded Entrepreneur Launch Update, 24h Edition.

- 188 sales on @gumroad
- 130 sales on @amazon

It's starting to rank, too. It's currently #10 on the Entrepreneur best-sellers and all three editions (eBook, paperback, hardcover) are on the Top 100 New Releases. πŸ₯³πŸš€
Most paperbacks and hardcovers are not included in the Amazon list β€” yet. I assume that an additional 50% of the reported number was ordered as a print version, so add another ~60 to the mix.

So day one saw 318 - ~370 sales. We'll know for sure next week when they're delivered!
Sales on @Gumroad have been spectacular. As usual, that platform allows me to reach those readers who don't have easy access to Amazon as Americans or Germans might. Also, the Notion-based toolkit is sold exclusively on Gumroad.
Read 7 tweets
Arvid Kahl Profile picture
19 May
I just launched my second book, The Embedded Entrepreneur. πŸ“šπŸš€πŸ₯³

In this book, you will learn how to:

πŸ”Ž Find your audience
πŸ—Ί Explore their communities
🩺 Discover their problems
πŸ“£ Build a following and a business

embeddedentrepreneur.com

Read on for the full story! πŸ§΅πŸ‘‡
The Embedded Entrepreneur is a book about audiences written with and for an audience. From the start, the book was written in public, because I knew that my future readers were the best source of feedback.

The original title of the book was "Audience First," which got changed to "The Embedded Entrepreneur" after I had a few insightful conversations with my audience.

Read 42 tweets
Arvid Kahl Profile picture
13 May
Competition is like a mountain range.

Look at it from a distance, and the silhouette looks threatening and imposing.

Look at it from up close, and you’ll see intricate details, unique and different landscapes, never what you thought it would be from a distance.
You'll find that what looked scary at a distance is something else entirely when looked at closely.

That service you thought would be your direct competitor? Their feature-set is tailed to larger B2B customers while you're building for freelancers and small businesses.
At the same time, what looked like "just another small hill" turns out to be a potential source of trouble β€” maybe not today, but in a few years' time.

Good thing you started looking at it early.
Read 6 tweets

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