Thread by @thedankoe

The key to landing your first client, increasing your prices, and boosting your sales.

This tactic should be illegal.

// thread //

I'm going to make this easy for you.

When it comes to selling anything (freelance services, coaching, consulting, digital products, physical products)... specificity matters.

Especially when it comes to your promised result (the things that potential customers care about most).

I will bring you 5 new qualified leads this week > I will do lead generation for you.

You will lose 10 pounds per month > You will lose weight.

Any promise you give should be as specific as you can make it.

This gives the potential customer something quantifiable. Something they can make sense of. It sparks desire.

(Pair this with a unique system to get those results and *ding ding* you have a semi-incredible offer)

This creates a problem for beginners.

They don't have any results to back these numbers up. It's hard for you to display your value.

There is the traditional "permissionless apprenticeship" approach where you send free work, let them test it out, then start working for them (or get a testimonial in return).

This works, but we can add more firepower to start getting paid. More risk reversal.

If you are confident in the product or service that you offer - throw a number out there.

What results do you think you can get them?

Let's say for a social media growth service - 2,000 followers a month minimum.

How about an email marketing service for coaches - 5 sales calls booked.

Fitness coaching? 10 pounds lost in the first month.

Performance coaching? Reducing the amount of time you work by 2 hours.

Now we are working with something. You should be confident in the numbers that you are throwing out.

If you aren't skilled enough to do this, get better at what you do. Systemize it. Make it easy to get them results.

But... what happens if you don't get them that result?

That's where the *risk reversal* comes in. Usually in the form of a refund.

You can get creative with this.

You can offer to work with them a second month for free or work with them until they do get those results (These work great for coaches).

For social media - If I don't bring you 2,000 followers this month, you won't pay a cent.

(You can even go as far to say that you will pay them an extra $100 on top just for wasting their time... who can refuse that?)

For email marketing - If I don't bring you 5 new calendar books this month, I will refund you the cost of service.

For fitness coaching - If you don't lose 10 pounds this month, I will work with you until you lose 15 pounds for free.

Not only does this make your offer irresistible, but it also acts as accountability and gives you real-world experience.

If you don't get results, you don't get paid. So you better get results.

Now... you will have to set criteria for some of these.

You can't just promise someone to lose 10 pounds, they end up doing nothing to actually get there, and you have to refund them because you didn't set boundaries.

Same goes for email marketing. If they have a dead email list filled with people that are not interested in coaching

It's going to be near impossible to get calendar bookings.

This is why qualification and setting hard criteria work. It holds you AND the client accountable.

You can get creative with all of this and use it for digital products as well.

(You will just have to set harder criteria... which is good because it will encourage people to actually use the product).

Simple, yeah?

Get specific. Add a risk reversal. Make it the forefront of your marketing.

3 more things:

1. Retweet the first tweet of this thread if you enjoyed it.

2. Check out MMHQ below. This thread was one of the 154+ strategies inside.

3. Have an absolutely amazing Tuesday.

join.modernmastery.co

6 days left for all of these bonuses as well

https://twitter.com/thedankoe/status/1463154664749285395