The greatest founders in the world all have something in common.
A "founder story" that's a massive marketing asset.
Follow this 7-step framework to create yours...
[🧵thread]
A "founder story" that's a massive marketing asset.
Follow this 7-step framework to create yours...
[🧵thread]
1/ The Obstacle
To start, it's important that your audience can relate to your story.
And there's one critical thing that's relatable to anyone:
Overcoming an obstacle.
My example: I got fired 3 times by the time I was 28 and was basically a failure heading into 2010.
To start, it's important that your audience can relate to your story.
And there's one critical thing that's relatable to anyone:
Overcoming an obstacle.
My example: I got fired 3 times by the time I was 28 and was basically a failure heading into 2010.
2/ The Internal Struggles
Internal struggles are how we feel inside because of the obstacle above.
Internal pain is captured with words like fearful, insecure, or worried.
My example: After getting fired 3x, I was worried that I was never going to be successful at anything.
Internal struggles are how we feel inside because of the obstacle above.
Internal pain is captured with words like fearful, insecure, or worried.
My example: After getting fired 3x, I was worried that I was never going to be successful at anything.
3/ The External Struggles
External struggles can be seen or heard.
An over-drafted bank account, a lost job, a poor living situation.
My example: My buddies made fun of me for living in tiny towns & getting fired.
A girlfriend even dumped me because I had too much debt.
External struggles can be seen or heard.
An over-drafted bank account, a lost job, a poor living situation.
My example: My buddies made fun of me for living in tiny towns & getting fired.
A girlfriend even dumped me because I had too much debt.
4/ The Change Event
The change event is the critical decision you made that leads you from your struggle to your newfound transformation.
My example: I took a bus ride from Allentown, Pennsylvania to New York City to interview at a small technology company called ZocDoc.
The change event is the critical decision you made that leads you from your struggle to your newfound transformation.
My example: I took a bus ride from Allentown, Pennsylvania to New York City to interview at a small technology company called ZocDoc.
5/ The Spark
The spark is that magic moment when you realize everything is about to change.
When you went from feeling completely disconnected to reinvigorated.
My example: When I started working at ZocDoc, I was sparked by the product, the people, and the energy of the city.
The spark is that magic moment when you realize everything is about to change.
When you went from feeling completely disconnected to reinvigorated.
My example: When I started working at ZocDoc, I was sparked by the product, the people, and the energy of the city.
6/ The Guide
The guide in the story is the person who lifts you up and helps you see your potential for what it really is.
My example: After years of making no sales in my previous jobs, my boss Ryan went out with me on my first day and helped me make a sale.
The guide in the story is the person who lifts you up and helps you see your potential for what it really is.
My example: After years of making no sales in my previous jobs, my boss Ryan went out with me on my first day and helped me make a sale.
7/ The Result
The result is the continuation of the story to even greater success, leading up to your present situation.
My example: I never looked back. I got promoted multiple times and went on to become an executive at a startup company in LA at age 33.
The result is the continuation of the story to even greater success, leading up to your present situation.
My example: I never looked back. I got promoted multiple times and went on to become an executive at a startup company in LA at age 33.
Telling a compelling story isn't just for startup founders, though.
It's for anyone building a business online.
And everyone who has a story you admire has absolutely crafted it.
Here's a simple cheat sheet you can reference when you're putting yours together:
It's for anyone building a business online.
And everyone who has a story you admire has absolutely crafted it.
Here's a simple cheat sheet you can reference when you're putting yours together:
Practicing yours using the 7 steps gives you a consistent answer to the "tell us your backstory" question.
It's great for:
- Content
- Podcasts
- Webinars
- Your "about" section
- Sharing with prospects
When you get it right, it's a massive sales & marketing asset.
It's great for:
- Content
- Podcasts
- Webinars
- Your "about" section
- Sharing with prospects
When you get it right, it's a massive sales & marketing asset.
Well, that's all for today.
If this was helpful, feel free to RT or give me a follow.
I'm currently building 4, one-person businesses to over $5M in revenue.
Have any questions? Ask away.
Happy to give out as many helpful tips as I can muster today.
Thanks for reading.
If this was helpful, feel free to RT or give me a follow.
I'm currently building 4, one-person businesses to over $5M in revenue.
Have any questions? Ask away.
Happy to give out as many helpful tips as I can muster today.
Thanks for reading.
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