Businesses will soon be able to advertise on the M-Pesa app as @SafaricomPLC upgrades the mobile money platform to offer more capabilities beyond payments and cash transfers. - @BD_Africa
The move will open a new revenue line for @SafaricomPLC besides enhancing the attractiveness of the financial service. It will be following other technology firms like Amazon which offers advertising as part of its online retail business.
The planned advertising feature comes after the telco’s parent company @Vodacom Group signed an agreement with China’s Ant Group which runs the popular mobile and online payment platform Alipay that has more than one billion users.
Vodacom is implementing the Alipay app in South Africa and some of its features such as advertising will be built into the M-Pesa platform for rollout in Kenya and Tanzania.
The full Alipay app has a wide range of capabilities ranging from financial services, entertainment, shopping, merchant services and direct marketing.
Most of these features are best suited for smartphones, with Vodacom saying it will use the learning experience in South Africa that has greater uptake of the high-end phones.
For @SafaricomPLC, advertising will be the latest expansion of the M-Pesa service which has grown to become its single biggest revenue earner.
Started as a person-to-person cash transfer service, the platform has now grown to offer payments, credit, international remittances and business analysis and support.
Businesses will now advertise on @SafaricomPLC's MPesa App in a new upgrade bit.ly/3lprMGX by @BD_Africa
#LetsGoBeyond
#LetsGoBeyond
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