EU Vice President @VeraJourova announcing now new Commission proposals to reinforce democracy and the integrity of national elections in the EU.
It includes a proposal for new rules on political advertising, electoral rights and funding of political parties.
It includes a proposal for new rules on political advertising, electoral rights and funding of political parties.
“Elections must not be a competition of opaque and non-transparent methods," says Jourova.
"People must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used. New technologies should be tools for emancipation, not for manipulation."
"People must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used. New technologies should be tools for emancipation, not for manipulation."
Some of the proposed EU rules emulate what has been attempted in the US to stop opaque campaign financing.
Paid political advertising would have to be clearly labelled with key information including the name of the sponsor prominently displayed, and declaring the amount spent.
Paid political advertising would have to be clearly labelled with key information including the name of the sponsor prominently displayed, and declaring the amount spent.
The EU rules would set strict conditions for targeting and amplification of political ads.
Anything targeting ethnic origin, religious beliefs or
sexual orientation would be banned. Transgressions would be fined heavily.
Anything targeting ethnic origin, religious beliefs or
sexual orientation would be banned. Transgressions would be fined heavily.
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