When you're starting with your business idea, you will be looking at how successful businesses have accomplished their success. You will see a lot of different sizes, markets, and business models. But they all have one thing in common: they've built a system that works.
Their long-term and short-term goals may have changed through the years, but the system that has kept them running never has. That system is the core of every business.
A sustainable bootstrapped business is successful when you have found a repeatable, reliable, and resilient system to continuously provide a value-producing product to paying customers at a profit.
Since "system" is such an abstract term: look at it as a set of rules and guidelines, like a recipe. To make a tasty omelet, you will need to mix the right ingredients and cook them for the right time, at the right temperature, using a specific technique. A business is the same.
Having a recipe in place will make the transition from the Preparation Stage into the Survival Stage less chaotic. But, it's still important to think of the core growth engine of your business before you start selling your product to your audience.
A business without goals is an aimless venture. But goals are reached and exceeded. New goals arrive in their place, and they often change shape mid-operation. A goal is meant to become obsolete. A system is intended to endure and allow you to reach your goals in the first place.
I shared what systems we built, and how they became more efficient over time in Zero to Sold.


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Arvid Kahl

Arvid Kahl Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @arvidkahl

25 Nov
A product is not a business—just yet. That's an important thing to understand, particularly when you're a technical founder. It's the reason the book The E-Myth exists: the entrepreneurial myth is that if you build it, they will come.
But they won't unless you put in the effort to create a reliable system to sell the product at a profit continuously: a business.
A business is more than a landing page, a product, and a bank account. A business is a complex system of processes.
Building a product may come easy to you if you're technically inclined, but turning it into a value-generating machine is a whole different kind of challenge.
Read 9 tweets
24 Nov
From now until Monday the 29th, all my products on @gumroad will be 50% off if you use the coupon "bf21".

That includes eBooks, Audiobooks, and everything else.

No ramp-up price, no anti-sale. Just a (not) boring discount.

Please tell your friends.

@gumroad I put all my graphic design and sales copywriting knowledge into this one.
Zero to Sold is a book that contains everything I know about building an indie business, from start to exit.

It's the book I wrote for my past self. The one I wish I would have read before I started.

Read 7 tweets
23 Nov
As technical founders, we're supposed to choose the technology that works best for us and our business. But we often let the cargo-culting around the newest, hottest tech stack get to us.
Many technical founders see a new startup as an opportunity to figure out a modern tech stack. That is a dangerous move.
Not only do you have to deal with the inherently hazardous nature of creating a new business, but now there is also the chance that the new and mostly untested tech stack may not be able to solve the problem you're trying to solve.
Read 6 tweets
23 Nov
Building in Public has limitations. In fact, Building in Public itself has an effectiveness ceiling. Even more, its effectiveness decays over time.

The culprits? Oversharing, overpromising, and disconnection.

A few somber thoughts on these three potential problems👇
Oversharing happens when you are pushing the same message into an already satuated channel — with no content diversity.

People don't subscribe to a podcast because they want to listen to the same episode every week.
They expect to be surprised. Not too much, though. Just enough to learn something new every now and then.

But just as sharing the same thing all the time induces boredom, sharing different things all the time creates confusion.
Read 14 tweets
23 Nov
First impressions matter. When someone checks out your social media profile, and they see a picture of a real human being that's accompanied by a meaningful description and a few well-selected links, they will be intrigued by who you are and what you're trying to accomplish.
If they find a default avatar picture and a half-assed description, they'll quickly move away from your profile.
When you're new in a community, people expect some level of initial effort after you join. Make it easy for people to get to know you. The real you.
Don't hide behind a pseudonym. Own your name and use it for your public work. Some communities might allow pseudonyms, but the chances are high that members expect you to show your face and use your name if you're in a professional community.
Read 7 tweets
22 Nov
Most products that you will see staying on the market have something in common: they do one thing very well—and not much else. Weber sells grills that are fantastic at grilling. The furthest they have strayed into new territory so far has been adding an app-readable thermometer.
Still, that gimmick and anything else about their products is focused on making using their grills a great barbecuing experience. That's what it is about: having a barbecue that grills.
In the SaaS space, Stripe is a great example.
They provide a clean, well-designed, programmer-friendly service that allows you to charge your customers. While Stripe, as a company, offer a few adjacent services, their focus is always on making getting paid by your customers as comfortable and low-friction as possible.
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Thank you for your support!

Follow Us on Twitter!