There's this idea in the startup world that you can build a business by scratching your own itch.
That's just survivorship bias.
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That's just survivorship bias.
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It's true that a lot of successful products are like that. But many many more personal itches are not marketable, or are extremely expensive to market.
I paid with blood and tears for my pivot away from @wujuapp. Not literal blood, but lots of literal tears.
I paid with blood and tears for my pivot away from @wujuapp. Not literal blood, but lots of literal tears.
It's hard to realize you can't get people to use, let alone pay, for your baby project.
We all leave our day job to pursue an idea, and that's good, because we wouldn't have otherwise.
But once we're out, the quicker you pivot to finding the market first, the problem second, and the solution third, the saner you'll stay.
But once we're out, the quicker you pivot to finding the market first, the problem second, and the solution third, the saner you'll stay.
Check out The Minimalist Entrepreneur by @shl and The Embedded Entrepreneur by @arvidkahl.
Both are excellent books and they both say roughly the same thing:
Find an existing community of people you like and can help with you knowledge.
Offer your help for free.
Both are excellent books and they both say roughly the same thing:
Find an existing community of people you like and can help with you knowledge.
Offer your help for free.
Get to know them and their problems. Offer a service that solves a problem they have - first for free, then for a fee.
Build your MVP only after you validated the problem and the solution this way.
Build your MVP only after you validated the problem and the solution this way.
Taking this route eliminates none of the hard work but about 99% of the risk.
The rest is just having enough runway to see this through (likely 2-5 years).
The rest is just having enough runway to see this through (likely 2-5 years).
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