Thread by @CrystalontheWeb

Tis the season #SEO fam! And the first day of the #seoadvent calendar. I'm sharing some of ✨my faAAAaavorite things✨ from the last year to help you make merry on your website and online! 🎁🥳⭐🍾 🧵

#seoadvent 🎁1️⃣🎁
The State of Technical SEO report from @techseowomen + @airadigital

The report surveyed almost 900 SEOs worldwide & benchmarks common methods, challenges and toolsets across the Industry and I'd love it even if I hadn't contributed 😅
aira.net/state-of-techn…

#SEOadvent 🎁2️⃣🎁
Learning SEO by @aleyda ✨

This is a brilliantly curated site with insights from SEO experts, guides, tools and templates.

It's an ever evolving resource, so treat yourself to the gift that keeps on giving :)

learningseo.io

#SEOadvent 🎁3️⃣🎁
In January, Google's #PassageRanking update rolled out and SEOs had a LOT of questions 😅

When researching the impact for my @smx talk, @Suzzicks's insights were(are) invaluable.

Her interview with @lorenbaker is spot on 🎯

#SEOadvent 🎁4️⃣🎁
This piece from @mira_inam on covers all that glitters about understanding #SEO Forecasting & ROI ✨

She covers challenges and opportunities for this approach in a brilliant and thorough manner that is completely on brand💅

erudite.agency/insights/forec…

#SEOadvent 🎁5️⃣🎁
I had the 🎶most wonderful tiiime 🎶 writing for @Moz this year on #Schema and Tech SEO for link building.

The editorial team there are exceptional which explains how they make such good *good content* 🙌

moz.com/blog/technical…

moz.com/blog/strategic…

#SEOadvent 🎁6️⃣🎁
IMHO info about MUM was the biggest announcement for strategic SEO at #GoogleIO21

This powerful AI pulls Google SERPs from more nuanced media & multilingual sources. Making content in the new old fashioned way? You'll wanna check it out.

https://twitter.com/Google/status/1394711868090978304?t=XvNQF41keUU3Nqe0St3tyw&s=19

#SEOadvent 🎁7️⃣🎁
In Feb, @DeepCrawl released a white paper on communicating #SEO value to the C-suite.

Top insights from @rvtheverett, @simoncox @allophonousrex, @mira_inam, me & Eva Grzybek should help you sort naughty from nice in stakeholder convos.
hubs.ly/H0ylSvP0

#SEOadvent🎁8️⃣🎁
Though this year's launch of regex filtering in @googlesearchc was a joy to the world of SEO, some of us were (ahem) a little confused.

If you're still learning regex, this guide from @ChouinardJC is genuinely useful & incredibly clear.
jcchouinard.com/regex-in-googl…