I get a lot of DMs on how I write scripts. So here is my template & this is how I work👇

👉First I work on the voice-over segment which sets the tone for a whole video
👉Then I support that voice with various visuals. I'm trying to have at least 3 camera angles

[read more]👇
👉Captions are sometimes just keywords or full subtitles. Sometimes "native" sometimes "on brand"
👉Then I include feelings. This is for a content creator. This video is pretty happy so it's really straightforward

[there is more]👇
Most of the b-roll footage is done in my studio but sometimes I want my creator to try something unique.

I shoot my ideas where I position the camera as I want it and send them examples.

Then I screen-record myself and send my ideas to the creator.

[to sum up]👇
I have a whole video in my head before I even start on content creation.

In this way, I don't limit my creativity so ANYTHING is possible.

And every new project I try something new, something different. I try to experiment and make it better.

Hope this helps💪💪

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More from @anzedetn

15 Nov
Creative is your targeting. And gives you SCALE.

But what does that mean?

Let me explain...

People respond differently to different motivations, messages.

Here are 6 ways how you can SCALE through creatives👇
[no 5 is my favourite!!]

Short 🧵
Make different creative styles. Not just UGC vs Explainer ad but also:

👉Image ads
👉Long form videos
👉Short form videos [boomerangs, quick animations]

FB knows who buys through image ads or through UGC video.
And algo will deliver that way

Next is...👇
Different angles. Different motivators.

It can be some value prop.

It can be FOMO.

It can be a special offer.

It can be some emotion.

It can be social proof.

[read more]👇
Read 8 tweets
14 Sep
I am overlooking 35 accounts right now and I analyzed the best hooks [stop scrollers] in the last 30 days💪👇

No5 is really interesting 🙂

Hook 1: 52.24%

Product: Ergonomic chair
Visual: A model sitting on a chair and adjusting it
Camera angle: Directly in front of the camera. Office in the background
The main headline in the first frame: The office chair redefined!
Angle: Clear product explanation
Hook 2: 61.09%

Product: Ergonomic chair
Visual: A model is holding his lower back and he is in pain
Camera angle: Directly in front of the camera. Sitting behind the office desk.
The main headline in the first frame: How to fight lower back issues?
Angle: Lower back problems
Read 8 tweets
27 May
Creative strategy is a must for every brand.

Online or offline.

This is going to be a long thread but I hope I can give you some value in how I do it.

This is my approach: 👇👇
1. Deep research.

The goal is to understand your target persona’s desires, needs, values, and problems.

Look at the competitors, amazon testimonials, Reddit comments, website, get info from your client.
2. Once you get that 360 views of your brand and your target personas.

Then you need to connect this learning with psychology triggers.

Look at life force 8 and Maslow's hierarchy of needs.

Here is the example:
Read 15 tweets

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