Facebook Ads not working?
Here are a few things to try or think about....
1. Have you gotten Press about your product?
Besides the organic traffic that can come from a press hit, it's a good signal about the excitement of your offer. If no media sites want to write...
Here are a few things to try or think about....
1. Have you gotten Press about your product?
Besides the organic traffic that can come from a press hit, it's a good signal about the excitement of your offer. If no media sites want to write...
...About it, there's a good chance it's not differentiated enough for anyone on FB to care either.
Are you the 15th skincare or CBD brand to launch that month? If you are, and your product is not unique, you need to make it unique.
The best way to do this is...
Are you the 15th skincare or CBD brand to launch that month? If you are, and your product is not unique, you need to make it unique.
The best way to do this is...
...with content and storytelling. Maybe your product is not different (Casper mattresses), but your mission and the passion you have for that mission are differentiated.
But what if you have a truly unique product? Something so unique that people don't even care or know about it yet?
Then they're in the unaware phase, and you need to make them aware.
For us, our market is already so aware of makeup and the problem it solves or benefits it...
Then they're in the unaware phase, and you need to make them aware.
For us, our market is already so aware of makeup and the problem it solves or benefits it...
...Provides. We can get away with little storytelling and running traffic straight to a PDP as long as we have credibility and a differentiated offer, which we do. But often more storytelling and content performs better.
If you have an unaware market, you MUST have them...
If you have an unaware market, you MUST have them...
...become aware before asking them to buy. From my DR days I learned "never give someone an option to buy until they've been sold".
How do we do this? Content and storytelling. Educate and inspire. Test running traffic to advertorials, blog posts, etc.
How do we do this? Content and storytelling. Educate and inspire. Test running traffic to advertorials, blog posts, etc.
A good example of this is Magic Spoon. There's a reason you wont find them in a grocery store. Why would someone pay twice the price for their cereal without knowing why it's worth it? They must educate the consumer on the problems, benefits, and story first...
...There's a reason they run all their FB traffic to landing pages with their story and some copy about their positioning. They must create demand because. they are a category creator.
As aways, success on FB usually comes down to your messaging, financials, and business fundamentals way more than it has to do anything about the algorithm.
It's important to determine what your funnel structure & strategy is based on the positioning and market awareness lvl.
It's important to determine what your funnel structure & strategy is based on the positioning and market awareness lvl.
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