Now to the $$$:
157M views x $10/1k views (@mrbeast rate is def higher as a top creator) = $1.57M just from YouTube ad rev
+
Future value of 13M subs if they just watch 1 video a week = $7M
+
Bet ya there was an affiliate deal with BrawlStars to get value on backend as well
That's a MINIMUM of $10 MILLION of value created from a single video
Start thinking higher CPM, merchandise, brand value, lifetime value and that number is just a fraction of the real value created IMO
Well they didn't do too badly either:
- 41% increase in game downloads (1.4m for the week)
- 54% increase (65% in US) in money spent in-game ($8.2 mil for the week)
So within 1 week they had handsomely recouped their costs and more
This was a giant, successful content experiment that will lead to:
1. Content creators taking more moonshots + rethinking what's possible 2. Advertisers venturing more and more into creator land, think of the value vs overpriced TV ads