How MrBeast made $10M & grew 12.5M followers in a week?
2 weeks ago he recreated Squid Games for his YouTube…
157 million views later (the show itself had 145M) and it's a masterclass in content, virality and ... cashflow
Oh and he spent $0 to do it: A 🧵
2 weeks ago he recreated Squid Games for his YouTube…
157 million views later (the show itself had 145M) and it's a masterclass in content, virality and ... cashflow
Oh and he spent $0 to do it: A 🧵
Let's look at costs of the video:
Grand prize= $456k
2nd place prizes =$10k + $2K for 454 (some got $4K)
Set build + production cost = $2M
Total cost = ~$3.5M!!
The best part?
His sponsor @BrawlStars (mobile game developed by @supercell) covered the costs
Grand prize= $456k
2nd place prizes =$10k + $2K for 454 (some got $4K)
Set build + production cost = $2M
Total cost = ~$3.5M!!
The best part?
His sponsor @BrawlStars (mobile game developed by @supercell) covered the costs
A look at the numbers:
@MrBeast_Stats is a fan page dedicated to sharing his numbers
Here's the breakdown of his following across all platforms when the video was released:
@MrBeast_Stats is a fan page dedicated to sharing his numbers
Here's the breakdown of his following across all platforms when the video was released:
https://twitter.com/MrBeast_Stats/status/1463378778076426244?s=20
And here's the latest update of @MrBeast follower #s
- Grew 9.5 MILLION YT followers in the month of November (broke @YouTube monthly record)
- Grew over 13 MILLION followers across all platforms since the release of his video
- Grew 9.5 MILLION YT followers in the month of November (broke @YouTube monthly record)
- Grew over 13 MILLION followers across all platforms since the release of his video
https://twitter.com/MrBeast_Stats/status/1468783918765780993?s=20
Now to the $$$:
157M views x $10/1k views (@mrbeast rate is def higher as a top creator) = $1.57M just from YouTube ad rev
+
Future value of 13M subs if they just watch 1 video a week = $7M
+
Bet ya there was an affiliate deal with BrawlStars to get value on backend as well
157M views x $10/1k views (@mrbeast rate is def higher as a top creator) = $1.57M just from YouTube ad rev
+
Future value of 13M subs if they just watch 1 video a week = $7M
+
Bet ya there was an affiliate deal with BrawlStars to get value on backend as well
That's a MINIMUM of $10 MILLION of value created from a single video
Start thinking higher CPM, merchandise, brand value, lifetime value and that number is just a fraction of the real value created IMO
I should really start a Youtube channel, eh?
Start thinking higher CPM, merchandise, brand value, lifetime value and that number is just a fraction of the real value created IMO
I should really start a Youtube channel, eh?
Oh and how about his sponsors @BrawlStars?
Well they didn't do too badly either:
- 41% increase in game downloads (1.4m for the week)
- 54% increase (65% in US) in money spent in-game ($8.2 mil for the week)
So within 1 week they had handsomely recouped their costs and more
Well they didn't do too badly either:
- 41% increase in game downloads (1.4m for the week)
- 54% increase (65% in US) in money spent in-game ($8.2 mil for the week)
So within 1 week they had handsomely recouped their costs and more
This was a giant, successful content experiment that will lead to:
1. Content creators taking more moonshots + rethinking what's possible
2. Advertisers venturing more and more into creator land, think of the value vs overpriced TV ads
1. Content creators taking more moonshots + rethinking what's possible
2. Advertisers venturing more and more into creator land, think of the value vs overpriced TV ads
What did you think of this @MrBeast masterpiece?
• • •
Missing some Tweet in this thread? You can try to
force a refresh
