Short Thread: general view among stepped out Tory apparatchiks for past year has been that Bojo operation hopeless but he'll probably get away with it because of teflon/Lab Scotland/Starmer bit uninspiring/COVID benefit of doubt/Tory papers look after ex member of chapel (1)
Generally in politics if something is too good to be true it normally is and doesn't last. I remember Theresa May's Reaganite numbers while watching catastrophe unfold on the ground floor of CCHQ in May '17 (2)
The notion of Johnson doing a decade like Thatcher has always seemed like a tall order. Not impossible - politics is different now and frankly not a deep bench of stardust on either side. But remember MT only started briefing 'on and on' post '87 when heading for her own curtain
Dig below hysterical long reads this week - and slavish puffs in previous times - and I think fundamentals a bit ropey for Tories heading into 2024 with Johnson. No election is pre ordained and the job of politicians is to shape events. But some thoughts... (4)
Elections are not actually that intellectually complicated, it's much harder to enforce/action simplicity and logic of course. But really you are just holding onto a base and squeezing swing (5)
To do that you need a message that can unite a coalition. In 2019, get Brexit done/Corbyn could be PM got you Workington and Wimbledon. In 2024 you don't have either of those (6)
For all the working class whispering in sw1 columns, do not over interpret residual loyalty to Tories in infamous Red Wall. They hated Corbyn, distant from Lab and liked swagger in a patriotic face off. This is not an emotional heartland for Conservatives. Can and will move. 7
Johnson never had Wimbledon and similar seats. Lots voted Tory last time because of corbynomics and anger at Westminster paralysis. For dreadful Corbyn campaign, crossover age to vote Tory was c.45 (8)
Demographic age issues with Johnson under reported last time. What do you think is happening in suburbs at moment as young professionals do more WFH and buy/rent bigger space out of urban centres (9)
To lose an election, you need to lose a smaller number of votes in each constituency than you think. If Reform go for it and Lab/Lib do unspoken tactics (public pacts waste of time and won't work) then you have another complicating factor (10)
To beat all this, you basically need a message. Wordsmithing to be done later but the one you'd go for is roughly - this is a delivery election - levelling up started but we need to finish the job (11)
This patter is more boring than showman Get Brexit Done. The policy substance is also harder - as @Gilesyb and others point out every government since Wilson (prob before) has tried to do a variation but forces of markets and nature hard to displace (12)
To win votes on this (not to mention policy outcomes) you need to convey a certain level of competence, graft and unsung diligence. DC could pull this off when he tried. Funnily enough, Theresa May might have done ok too if running on this essay question (13)
For Johnson, the Delivery Election was always going to be a harder ask. Not in the nature and you would need zero screw ups along the way. They pulled this off in Mayoral'12 but this time road is longer, pitch is infinitely bigger and a lot of political authority burnt last week
It's for this reason, that I've been more agnostic on Johnson chances next time. Labour have a structural mountain. But I don't think Keir Starmer walking into Number 10 happens by the nation choosing him, it comes through constituency attrition catalysed by Delivery Gap (15)
Anyway, nothing pre-ordained at all. Johnson could relaunch People's Government with no screw ups. He could be supplanted by a Delivery PM. As one of my former bosses would say, you are participants not commentators. Just remember that this is not all about wallpaper END

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More from @NIHargrave

11 May 20
It's normally a mistake in political comms to obsess about the slogan at the detriment of all else. If you want to use the slogan less, use it less and phase it out. Try not to brief that you are changing the slogan.

Show. Don't tell.
Messaging is an oil tanker and can't simply be turned round overnight.

For a few months in 2012-13, "Winning The Global Race" was the political slogan of the Conservative Party. Until research made clear that people found it unsettling and definitely not a vote winner (2)
The "Long Term Economic Plan" was the eventual replacement and ended up being trotted out by anyone with a blue rosette by election day 2015.

But it was never really launched as a new thing. It just gradually bled into everything the Conservative Party did and said (3)
Read 8 tweets
21 Jul 19
The first 48 hrs in D Street are overwhelming for all new administrations. The start-up mentality of campaigning has to adapt quickly to the awesome complexity of governing.

There are two political decisions above all that this new administration will have to take in short order
Decision 1: what is your preferred Brexit outcome?

Is it leaving the European Union without a deal? This will be the inevitable consequence of axing the Irish border backstop entirely from the Withdrawal Agreement. As has been promised in this leadership campaign (2)
Or is it to perform some surface surgery on the backstop to make it more politically appealing? With an attendant sense of theatre and alchemy from the former Leader of Vote Leave who can communicate to the British people in a way his predecessor could not (3)
Read 9 tweets
22 Jun 19
Johnson is evidently ticking the dealer in hope bit. But he is going to need one hell of a Downing Street operation around him not to get consumed in weeks. With the greatest respect, D St is not City Hall. The complexity and volume of decisions will be like nothing seen before.
The United Kingdom's system of Government works on written fiat - boxes done overnight and officials given their marching orders from the boss. Unless you are consistent, thoughtful and timely in your instructions, the system will grind to a halt (2/8)
It's possible to delegate it out and take more of a Chairman role - Number 10 will always flex to the personality of the principal. But you're going to need some form of elected representative as a Chief of Staff to do the paper on your behalf and have the legitimacy to do so 3
Read 14 tweets
11 Dec 18
THREAD on why an election in the UK is not quite as fanciful as people think. This does not mean it is going to happen; but the risk of one is higher than commonly ascribed. My own preference is that Conservatives act sensibly and try and avoid it. Anyway, here we go (1/25)
Since June 2017 we have had a hung parliament in this country that cannot be brought to consensus on how to proceed on Brexit. The numbers do not work (2/25)
The Prime Minister’s strategy – such as it has existed – since the summer of last year has been that it will come right in the end because people will compromise when faced with the alternatives of a divisive second referendum or a disruptive No Deal (3/25)
Read 25 tweets
19 Oct 18
NEW ESSAY QUESTION for future historians of Brexit. Was the hung Parliament of 2017 the real reason why the Irish border question proved insoluble? My answer - not necessarily but it certainly ensured there was no space to have realistic debates on the East-West dimension (1/25)
I put this argument forward with a lot of caution because it is easy for words to be misinterpreted and motives questioned. Twitter is not a university tutorial room. So I will proceed carefully (2/25)
It's common currency now in the Tory Party from the Prime Minister down to say that a customs border in the Irish Sea is unacceptable. In Theresa May's words, it is something no British Prime Minister would ever agree. It would say that NI is not an integral part of the UK (3/25)
Read 25 tweets
16 Oct 18
ESSAY QUESTION for future historians of Brexit. Was the creation of the Department for International Trade in July 2016 a strategic mis-step in the delivery of the referendum result? With hindsight only, I am increasingly of the view it was a mistake to do it so quickly (1/11)
It legitimised a sense very early on that Brexit would not be Brexit unless the UK was able to strike trade deals without being part of a European trading bloc. This is the nub of many of the arguments being made today on the Customs Union and our future relationship with it 2/11
However, international trade was never really a central tenet of historic Tory Euroscepticism and nor was it the most frequent argument pushed in the referendum campaign (3/11)
Read 11 tweets

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