Thread by @finshots

Ever wondered why #financial newspapers are pink?

Well, to truly understand the genesis of this peculiarity, you have to go back to 1893. 👇(1/n)

Financial Times is an up-and-coming newspaper. They are trying to stand out from the competition. So the management decides to switch things up. They make subtle changes to the newspaper and add a slight hue.

As the paper put it — “In order to provide outward features which will distinguish the Financial Times from other journals, a new heading, and distinctive features will be introduced, and the paper will be slightly tinted.”

Also technically they weren’t adding color. Paper is just many shades of brown since it’s derived from wood pulp. You’d have to cook it and bleach it to make it white. But if you stop the bleaching midway, you might actually be left with pink paper.

Ergo, it's actually cheaper to produce this stuff. And believe it or not, many newspapers followed suit to make sure the financial/economic variants of their newspapers looked distinct from their primary offering.

So there you have it — “The mystery of the nauseating color laid bare for all to see”

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