I posted about the limitations of the SDR/AE model yesterday and it struck a chord with quite a few of you.
I’ll share a personal story as to how I came to the realization the SDR/AE model is counterproductive and useless for the majority of SaaS companies
Unpopular opinion 👇🏼
So it started years ago when SalesGuy was in his first B2B sales role at a startup
They had me start as an SDR. I opposed this immediately but they insisted it’s the correct way. Our head of sales at the time was actually a sales trainer. He was terrible. More on that later
So I thought starting as an SDR was a bad idea because I knew I was being underutilized
After a couple of weeks more issues began to pop up:
1) The leads were warm and ready to go but I had to slow the process down in order to introduce them to the AE and book the demo