Alright here is The “1-2 Punch” Method.

It has booked me and all my sales reps more meetings than I care to count.

It’s simple, powerful, and repeatable.

In this thread you’ll learn:

✔️The Method
✔️ The Cold Call AND Cold email template (has gotten 60%+ RESPONSE rates)
Here’s a high level overview of The Method

The thought process is this:

Humans are social animals and if i can get a referral from someone they respect then they’ll respect me by association

Infinitely more effective than “begging” for a meeting like most Clowns do
Once you have the “Lateral Decision Maker” you need to persuade them to give you the name of your Targeted Decision Maker.

Here’s what you say:
Now the DM will either make the intro or not.

If not, you send this cold email to your Targeted Decision Maker

*Chad note: we raise our status and intrigue then hook them in the end with “What do YOU propose as next steps?”

Few.
Try this method and report back.

You were warned.

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More from @BowTiedSalesGuy

10 Dec
I posted about the limitations of the SDR/AE model yesterday and it struck a chord with quite a few of you.

I’ll share a personal story as to how I came to the realization the SDR/AE model is counterproductive and useless for the majority of SaaS companies

Unpopular opinion 👇🏼
So it started years ago when SalesGuy was in his first B2B sales role at a startup

They had me start as an SDR. I opposed this immediately but they insisted it’s the correct way. Our head of sales at the time was actually a sales trainer. He was terrible. More on that later
So I thought starting as an SDR was a bad idea because I knew I was being underutilized

After a couple of weeks more issues began to pop up:

1) The leads were warm and ready to go but I had to slow the process down in order to introduce them to the AE and book the demo
Read 11 tweets
9 Dec
Lets talk about Objections

I’ll be completely upfront:

I’m not a fan of the way the “objection game” is currently being played

In this thread you’ll learn:

✅The Clown vs Chad approach
✅Word for word script on how to execute the Chad approach

Lets go
You have to understand that sales is like being in a minefield.

One wrong move & you can blow the deal

The Clown starts selling WAY too early which triggers objections

This happens because there’s not enough contrast for the prospect to compare your solution to
The Clown then waits until the end to handle objections which is a sign of being passive and weak.
Read 5 tweets
4 Dec
Ok here’s how the Nail beginning of a discovery call.

You can adapt this to your exact sales process.

If you want to learn why it’s so effective continue reading. If not here it is:
1) Starting with the first micro agreement and leveling the status gap

- EITHER of us can agree it’s not a good fit
- Or we BOTH agree to move to next steps

Who wouldn’t agree to this? 99% of the time you should get agreement here and it builds momentum forward
2) Future pacing the prospect by associating your product to their desired outcomes and planting the seed in their mind

- They tell you exactly what would make it worth it to work with you

This is an example of an Outcome based question from my Questioning Framework
Read 4 tweets
28 Nov
Think about the last time you went on a date, or perhaps eavesdropped on a conversation.

How does it usually sound?

Like an interview.

Questions being asked back and forth bla bla

In Sales you learn Chads do the opposite, and in dating it’s no different

A thread 👇🏼
A good first impression is Crucial

You don’t get a second chance to make a great first impression

And first impressions last for a LONG time

It forms their “perception” of you, whether it will be Positive or Negative

You only have a couple minutes to nail it so..
You start your date with a Cold Read

What’s a Cold Read? Basically an educated guess.

It’s intriguing, shows competence and risk taking, plus it’s risk free.

The worst thing she can do is correct you and still be flattered

Cold Reads work really well for breaking the ice..
Read 10 tweets
26 Nov
“Sales Guy, how do I handle when the prospect brings up competitors?”

Very easy.

Just ask them one question.

If you want the explanation read on👇🏼

If not just ask them this:
First off, what’s the Commodity Frame?

It’s a perspective that YOU are just like everybody else. It Frames you as common, unimportant, and low value.

You break this by creating differentiation. Immediately.

In order to show you’re better you must show you’re different..
Showing your different is how you create Contrast. Humans need contrast in order to make decisions.

Chads question sets the stage beautifully by acknowledging..
Read 5 tweets
23 Nov
Let’s talk about the Cold Call

The purpose of the cold call is to sell the discovery meeting. That’s it.

How do you go about it?

You can use the 2 scripts in this thread and I’ll share what makes them so powerful

Here we go..
Humans are pattern recognition machines.

The brain creates heuristics (shortcuts) to allow us to make quick decisions and conserve brain power

The underlined text is a Pattern Interrupt.

The brutal honesty disarms the prospect & gives you an opening to continue
Cold calls shouldn’t be longer than a couple minutes. Rarely will you do deeper discovery here.

Every minute counts, so the Pattern Interrupt “buys” us time to plow forward

It’s also incredible at getting attention and arousing curiosity
Read 8 tweets

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