Ok here’s how the Nail beginning of a discovery call.

You can adapt this to your exact sales process.

If you want to learn why it’s so effective continue reading. If not here it is:
1) Starting with the first micro agreement and leveling the status gap

- EITHER of us can agree it’s not a good fit
- Or we BOTH agree to move to next steps

Who wouldn’t agree to this? 99% of the time you should get agreement here and it builds momentum forward
2) Future pacing the prospect by associating your product to their desired outcomes and planting the seed in their mind

- They tell you exactly what would make it worth it to work with you

This is an example of an Outcome based question from my Questioning Framework
This creates what I call a “Bridge” into the most important part of the call, the Q&A portion of the call where you’ll be asking these types of questions to QUALIFY if you SHOULD be spending time with the prospect

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More from @BowTiedSalesGuy

28 Nov
Think about the last time you went on a date, or perhaps eavesdropped on a conversation.

How does it usually sound?

Like an interview.

Questions being asked back and forth bla bla

In Sales you learn Chads do the opposite, and in dating it’s no different

A thread 👇🏼
A good first impression is Crucial

You don’t get a second chance to make a great first impression

And first impressions last for a LONG time

It forms their “perception” of you, whether it will be Positive or Negative

You only have a couple minutes to nail it so..
You start your date with a Cold Read

What’s a Cold Read? Basically an educated guess.

It’s intriguing, shows competence and risk taking, plus it’s risk free.

The worst thing she can do is correct you and still be flattered

Cold Reads work really well for breaking the ice..
Read 10 tweets
26 Nov
“Sales Guy, how do I handle when the prospect brings up competitors?”

Very easy.

Just ask them one question.

If you want the explanation read on👇🏼

If not just ask them this:
First off, what’s the Commodity Frame?

It’s a perspective that YOU are just like everybody else. It Frames you as common, unimportant, and low value.

You break this by creating differentiation. Immediately.

In order to show you’re better you must show you’re different..
Showing your different is how you create Contrast. Humans need contrast in order to make decisions.

Chads question sets the stage beautifully by acknowledging..
Read 5 tweets
23 Nov
Let’s talk about the Cold Call

The purpose of the cold call is to sell the discovery meeting. That’s it.

How do you go about it?

You can use the 2 scripts in this thread and I’ll share what makes them so powerful

Here we go..
Humans are pattern recognition machines.

The brain creates heuristics (shortcuts) to allow us to make quick decisions and conserve brain power

The underlined text is a Pattern Interrupt.

The brutal honesty disarms the prospect & gives you an opening to continue
Cold calls shouldn’t be longer than a couple minutes. Rarely will you do deeper discovery here.

Every minute counts, so the Pattern Interrupt “buys” us time to plow forward

It’s also incredible at getting attention and arousing curiosity
Read 8 tweets
22 Nov
When I talk about being the Prize, what do i mean by this?

Prizing yourself is the art of using the right associations to increase your appeal/attractiveness to prospects.

Here’s a few examples

First one is in a job interview. Notice how the 🤡 answers vs how a Chad answers:
The Clown makes his response all about how great the company and opportunity is.

The Chad makes his response all about his traits which make him a perfect candidate for the role

Let’s dive deeper:
Associations are a core component of the Human psyche.

Everything we experience in day to day life forms connections in our mind.

Those connections then make new connections when we experience new stimuli

So when you *say* & do the right things, magical things happen:
Read 7 tweets
21 Nov
Very few things move deals forward.

One of those things is Pain.

No Pain = No Sale

Here’s a thread on how to:

✅ Be Chad level prepared for your calls
✅ Follow The Pain Map to properly position yourself to win the deal
Knowing your prospects Pain better than they do is how we display extreme Competence.

You start by listing as many surface level problems you can come up with

Then go to Level 2 and come up with as many IMPACTS on their biz you can think of for EACH Level 1 pain:
Then you move to Level 3, Personal Pain

Think about what the prospect is FEELING about their unresolved challenges.

Think about their inner dialogue. What words are they using/emotions are they experiencing?

Then move to Causes. What do YOU think/know is causing the pain?
Read 6 tweets
19 Nov
Alright so I did a sales call review yesterday with an anon.

I’ll do a deep dive into what he did right and most importantly, wrong and how he could have dramatically improved the call.

A thread 👇🏼
Context: he sells listings on an online marketplace

This should have been a layup because he had a referral but instead he made his job harder due to incompetence
So right off the bat - the guy answers the phone:

“This is Mark” *heavy breathing into the phone after saying that*

1) His full name is Marcus
2) Heavy breathing

2 indicators the DM was stressed for whatever reason (personal, busy/in middle of things, etc)
Read 25 tweets

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