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Karthik Sridharan Profile picture
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13 Dec, 2 tweets, 1 min read
SEO is the most reliable marketing channel for startups. DON'T ignore it.

Here are 21 SEO lessons from growing Flexiple’s traffic from 4,000 to 300,000 in 15 months👇🏼
If you are interested, Flexiple is a network of pre-vetted developers & designers.

You can check it out here: flexiple.com :)

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Karthik Sridharan Profile picture
4 Oct
SEO is a super reliable marketing channel.

It has helped our startup hit $3 million revenues by driving 300k monthly traffic.

Today, I'll share a mini-course in SEO:

1. Understand SEO using the analogy of a library
2. 21 lessons we learnt
3. Our secret playbook

Thread 🧵
1/ SEO in Simple Speak

SEO intimidates so many, but frankly the concept is quite simple.

So, to make it an absolute breeze to understand, I've explained it in 9 tweets using the analogy of a library.

Here you go!

2/ 21 lessons to get you started in this journey

We made many mistakes when we began working on SEO. They were very avoidable, but it's tough to find all those lessons in one place.

To ensure you don't repeat them, I've listed them in a single thread:

Read 7 tweets
Karthik Sridharan Profile picture
12 Aug
Building a startup is tough!

We struggled for 2.5 years & then grew from $700k to $2 million in 1.5 years.

Marketing, sales, product & even managing my own mindset - we had to do well in all.

Here are 7 lessons along with links to detailed threads on my personal experiences👇🏼
1/ Validating your idea

A 100% validation of your idea cannot be done without actually taking the leap.

Your goal needs to be to get a better sense of the market and to improve your odds of success.

2/ Product building

Use your product to drive your business & NOT the other way around.

Also, don't build in isolation - make the simplest version that can get you going.

We wasted $10k to build rubbish and then made the first $100k using GoogleSheets.

Read 10 tweets
Karthik Sridharan Profile picture
6 Aug
In my startup’s journey to a million dollars, I've made a million mistakes.

These are mistakes I wish someone had warned me about when I was starting as an entrepreneur.

So to all aspiring entrepreneurs & startup enthusiasts, here are my top 7 mistakes, so you can avoid them👇
1/ Business before tech

Everyone wants to make a million dollars before making 1 dollar. So, we start by building complex tech.

BIG mistake!

You started a company to make money. Tech is meant to help you with that - not the other way round.

So, business-first. Tech-later.
1/ (contd.)

Here’s how we screwed up:
Read 16 tweets
Karthik Sridharan Profile picture
22 Jul
My startup, Flexiple, grew from $1mn to $2mn revenue in 4 months - the major driver was SEO.

I absolutely love it, yet, it intimidates so many!

So, in 9 tweets, I'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)

Thread🧵
1/ The characters involved

👩‍🦰 Librarian = Google
📚 Books = All websites
🧔Person searching for a book = Your potential customer

I'll connect it all in the end!
2/ Potential customer searches Google

This is equivalent to the person🧔 coming to the librarian👩‍🦰 and asking her to suggest the most relevant book📘 on say "Photosynthesis"

('cause I'm a nerd :P).
Read 11 tweets
Karthik Sridharan Profile picture
14 Jul
As the Indian startup ecosystem celebrates @zomato's IPO, here are the 5 lessons an early-stage founder can learn from it about entrepreneurial mindset, product & marketing.

Thread 🧵
1/ Don't obsess over unimportant things

Early on, founders treat every decision as being equally important.

- “What should be the color of this button?” becomes a team discussion.

- The font/ font size of the pitch deck is a serious team meeting
1/ (contd.): Zomato’s story

Even naming the startup becomes a bottleneck!

Zomato started as:
- Foodlet.in
- Then changed to Foodiebay.com in 2008
- Finally changed to Zomato only in mid-2010

Focus on important things!
Read 12 tweets
Karthik Sridharan Profile picture
7 Jul
Beautiful design illustrations make your startup's website, app & marketing collaterals sparkle.

Here are useful websites that offer you illustrations for FREE.

Thread 🧵
1. Scale

• Free

• No attribution required

• Can change multiple colors, add/remove mask, gender filters, etc.

• File format(s): SVG, PNG

• Link: 2.flexiple.com/scale/multi-co…, 2.flexiple.com/scale/all-illu…
2. @unDraw_co

• Free

• No attribution required

• Can change a single color

• File format(s): SVG, PNG

• Link: undraw.co/illustrations
Read 16 tweets

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