My startup, Flexiple, grew from $1mn to $2mn revenue in 4 months - the major driver was SEO.

I absolutely love it, yet, it intimidates so many!

So, in 9 tweets, I'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)

1/ The characters involved

👩‍🦰 Librarian = Google
📚 Books = All websites
🧔Person searching for a book = Your potential customer

I'll connect it all in the end!
2/ Potential customer searches Google

This is equivalent to the person🧔 coming to the librarian👩‍🦰 and asking her to suggest the most relevant book📘 on say "Photosynthesis"

('cause I'm a nerd :P).
3/ Google prepares the search results

The librarian👩‍🦰 now has to decide which books📚 to recommend from a sea of books.

So, she does this by setting certain parameters to rank the various books.

Which parameters?
4/ Google prepares results (contd.)

The first set of parameters will be:

1. Does "photosynthesis" appear in the title of the book 📘?

2. Does it appear in the chapter titles 📄?

3. How many times is it mentioned across the content 🔢?
5/ Google prepares results (contd.)

The second set of parameters are:

1. How many people🧑‍🤝‍🧑 have borrowed those books📚?

2. Did those people recommend the respective books?

3. Are those people credible?
6/ Google shows the results

Attaching various weights to these parameters, the librarian👩‍🦰 shares a list of 10 books📚 that the person 🧔should consider.

She has a longer list, but the person doesn't care about the books beyond the top 10!
7/ Connecting it all!

"Photosynthesis": Is what we call a "Keyword"

A) First parameter set:

1."Book title": Is the Page Title of your webpage

2."Chapter titles": Are H1, H2... tags

3."Mentions in book content": Mentions in body content

These are called the "on-page" factors
8/ Connecting it all (Part 2)

B) Second parameters set:

1."People borrowing the book": Are "Backlinks"

2."Their recommendations": Are "Do-follow backlinks"

3."Their credibility": An unofficial factor called "Domain Authority or (DA)"

These are called the "off-page" factors.
9/ So, how do you appear in Google's results?

1. Choose a keyword your customer likely searches

2. Write an article & infuse it per "on-page factors"

3. Distribute it so that websites link back to it

4. Preferably credible ones that give a do-follow backlink

That's it! 🚀
Of course, there's a lot more nuance to this. But, this thread is enough to understand the language of SEO!

Also, I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :)

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More from @KarthikS2206

14 Jul
As the Indian startup ecosystem celebrates @zomato's IPO, here are the 5 lessons an early-stage founder can learn from it about entrepreneurial mindset, product & marketing.

Thread 🧵
1/ Don't obsess over unimportant things

Early on, founders treat every decision as being equally important.

- “What should be the color of this button?” becomes a team discussion.

- The font/ font size of the pitch deck is a serious team meeting
1/ (contd.): Zomato’s story

Even naming the startup becomes a bottleneck!

Zomato started as:
- Then changed to in 2008
- Finally changed to Zomato only in mid-2010

Focus on important things!
Read 12 tweets
7 Jul
Beautiful design illustrations make your startup's website, app & marketing collaterals sparkle.

Here are useful websites that offer you illustrations for FREE.

Thread 🧵
1. Scale

• Free

• No attribution required

• Can change multiple colors, add/remove mask, gender filters, etc.

• File format(s): SVG, PNG

• Link:…,…
2. @unDraw_co

• Free

• No attribution required

• Can change a single color

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Read 16 tweets
30 Jun
With less than 1% startups getting VC funded, it is important for you to open your mindset to the world of bootstrapping as well.

Having bootstrapped Flexiple to $2mn in revenues, here are the 7 hard lessons I learned. 🧵
1/ Stop fantasizing about scale

The biggest driver of stupid decisions in an early-stage startup is to plan for scale before making a single-dollar.

You know nothing about your industry and can't identify what your scaling bottlenecks will be.

So, what should you do? (contd.)
1/ Stop fantasizing about scale (contd.)

Keep goals simple - start making money.

This will keep you in check. As you build your startup, you'll get better at deciding when to invest for the next level of scale.

Here's how we goofed up at Flexiple:
Read 17 tweets
7 Jun
"Our startup's $2 million revenue runs on a $80/month NoCode stack."

When I shared this, I got many questions around the tools used.

So, today I share 7 types of NoCode tools along with:
1. Specific use case each solves
2. Real examples
3. Alternatives

Thread 🧵
1/ Marketing websites

A) Tools: @unicornplatform, @umsohq

B) Use cases
- You can simply drag & drop elements onto a page

- Build a marketing website in less than 60 mins

- Easily edit your marketing copy & communication to customers
1/ Marketing website (contd.)

C) Example

- We built our entire website of containing over 50+ pages on Unicorn platform

D) Alternatives
- @carrd
- @webflow (covered later)
Read 16 tweets
20 May
I’ve built 2 startups & tens of products and I am often asked this question - “How do you validate your startup idea?”

So, in this thread, I share:
- What a realistic expectation of "validating an idea" is
- 9 ways to a validate your idea

Thread 🧵
Disclaimer: This isn't magic!

Let's be clear from the outset: **No method validates your idea a 100% other than actually just going for it**.

If there were a way to do that, there would be no failed startups. Don't fool yourself to think otherwise.
So, what's this about then?

The goal is to:
- Get a better sense of market demand
- Acquire a first group of users for your startup
- *Improve* your odds of success
- Do all of this affordably & quickly

With this context out of the way, let's start with the 9 methods!
Read 27 tweets
12 May
After spending thousands of dollars on building a marketing website, my startup with $1 million in revenue runs on a NoCode builder that costs $10/month.

In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.

1/ Good not Custom

A marketing website is important. However, CUSTOM design & development is not!

- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
2/ Common mistake

Even if you know to code, don't think that *NoCode tools* are "beneath" you - that's just ridiculous.

You need to do what your startup needs - that's definitely not a custom coded website that looks like Stripe or Slack.

Much better to invest in Distribution!
Read 13 tweets

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