My startup, Flexiple, grew from $1mn to $2mn revenue in 4 months - the major driver was SEO.
I absolutely love it, yet, it intimidates so many!
So, in 9 tweets, I'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)
Thread🧵
I absolutely love it, yet, it intimidates so many!
So, in 9 tweets, I'll explain SEO using the analogy of a LIBRARY - guarantee you'll understand it like never before :)
Thread🧵
1/ The characters involved
👩🦰 Librarian = Google
📚 Books = All websites
🧔Person searching for a book = Your potential customer
I'll connect it all in the end!
👩🦰 Librarian = Google
📚 Books = All websites
🧔Person searching for a book = Your potential customer
I'll connect it all in the end!
2/ Potential customer searches Google
This is equivalent to the person🧔 coming to the librarian👩🦰 and asking her to suggest the most relevant book📘 on say "Photosynthesis"
('cause I'm a nerd :P).
This is equivalent to the person🧔 coming to the librarian👩🦰 and asking her to suggest the most relevant book📘 on say "Photosynthesis"
('cause I'm a nerd :P).
3/ Google prepares the search results
The librarian👩🦰 now has to decide which books📚 to recommend from a sea of books.
So, she does this by setting certain parameters to rank the various books.
Which parameters?
The librarian👩🦰 now has to decide which books📚 to recommend from a sea of books.
So, she does this by setting certain parameters to rank the various books.
Which parameters?
4/ Google prepares results (contd.)
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book 📘?
2. Does it appear in the chapter titles 📄?
3. How many times is it mentioned across the content 🔢?
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book 📘?
2. Does it appear in the chapter titles 📄?
3. How many times is it mentioned across the content 🔢?
5/ Google prepares results (contd.)
The second set of parameters are:
1. How many people🧑🤝🧑 have borrowed those books📚?
2. Did those people recommend the respective books?
3. Are those people credible?
The second set of parameters are:
1. How many people🧑🤝🧑 have borrowed those books📚?
2. Did those people recommend the respective books?
3. Are those people credible?
6/ Google shows the results
Attaching various weights to these parameters, the librarian👩🦰 shares a list of 10 books📚 that the person 🧔should consider.
She has a longer list, but the person doesn't care about the books beyond the top 10!
Attaching various weights to these parameters, the librarian👩🦰 shares a list of 10 books📚 that the person 🧔should consider.
She has a longer list, but the person doesn't care about the books beyond the top 10!
7/ Connecting it all!
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
8/ Connecting it all (Part 2)
B) Second parameters set:
1."People borrowing the book": Are "Backlinks"
2."Their recommendations": Are "Do-follow backlinks"
3."Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors.
B) Second parameters set:
1."People borrowing the book": Are "Backlinks"
2."Their recommendations": Are "Do-follow backlinks"
3."Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors.
9/ So, how do you appear in Google's results?
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That's it! 🚀
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That's it! 🚀
Of course, there's a lot more nuance to this. But, this thread is enough to understand the language of SEO!
Also, I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :)
Also, I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :)
https://twitter.com/KarthikS2206/status/1418073125153955847
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