Starting a new publication is exciting and terrifying all at once and all the time.
If you make this jump, there are a dozen different ways to look at your metrics that can make you feel great or terrible. You will manage to feel both ways simultaneously pretty much constantly. It's pretty stressful, to be honest.
That's why you'd better believe in what you're doing or it's not worth it. That's especially true when the interest waines a bit as you get further from launch and you hit the winter slow season. You have to be confident in order to make it through the hard points.
Thankfully, I'm very confident in the mission of producing sober, serious firearms reporting and analysis. The Reload has been successful in the short-term and I think it will be even more successful in the long-term. So much so that I put everything I have into it.
But, the whole experience of making a living off a new publication is not an easy one. That's for sure. Thank God for those who've been willing to support The Reload with subscriptions, advice, and even volunteer help. It definitely keeps me motivated.
Anyway, if you'd like to help too, we're having a sale right now. It's gone well so far. We've only got 8 slots left at 20% off. That's encouraging too! thereload.com/membership-sal…
Well, that was an incredible show of support. Thank you so much, everyone! We're extending our 20% off sale to anyone else who wants to help fund what we're doing.
https://twitter.com/TheReloadSite/status/1471305451572809728
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