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Kit Sun Cheah

@thebencheah

31 Aug

In my youth, I read about the fall of Saigon, Operation Eagle Claw, the Berlin Airlift, Dunkirk.

In the last week I have seen them all wrapped up in a single word: Kabul.

Hundreds of Americans left behind.

Thousands of terrorists freed from jail.

Countless numbers of Afghan allies stranded.

Billions of dollars of American hardware abandoned.

And private individuals blocked from assisting the evacuation efforts.

The National Command Authority has broken faith with citizens, troops and allies alike.

The White House, the Department of Defense, the senior military leadership, everyone charged with the security of America—and the world.

They have lost all moral authority.

Read 9 tweets

Kit Sun Cheah

@thebencheah

5 Mar

66% of consumers buy into belief.

78% of liberals expect brands to take a stand, but only 52% of conservatives do.

82% of liberals believe brands are credible when taking stands, but only 46% of conservatives do.

The logic of capitalism entices corporations to go woke.

/1

Polarisation is a high-risk high-reward marketing strategy.

By taking a stand, a company signals its values.

It turns off customers who aren't aligned with the values it signals, and makes fans out of customers whose values are aligned with the company's.

/2

This does two things:

1. Encourage customers to self-select by having non-aligned customers break away.

2. Make fans out of disengaged but value-aligned customers, encouraging them to buy even more.

The hope is that profits from the latter outweigh the former.

/3

Read 14 tweets

Kit Sun Cheah

@thebencheah

12 Feb

Right-wing media moan about how the Left has captured arts and culture.

The same media then refuse to give publicity to Right-wing artists.

This shows us that:

They don’t care about culture.

They’d rather complain and concede.

They are setting up their own grift.

/1

I’ve been a reader since the 1990s.

I started with thrillers.

Even today, the genre is a bastion for conservatives and right-wingers of all kinds.

You have to work to find a self-declared leftist / liberal / progressive in this genre.

/2

How many right-wing thriller writers can these media outlets name that weren’t also journalists?

Those who can’t show they don’t care about culture.

Those who don’t care about culture except as a springboard to attack the Left and grow their audience should be ignored. /3

Read 13 tweets

Kit Sun Cheah

@thebencheah

10 Feb

If you're at risk of being cancelled, having multiple income streams is not a luxury.

It is mandatory.

At least one of those income streams must be:

* Disconnected from your public profile
* Not reliant on political trends
* Highly secure
* Independent of new clients, acquaintances, and people you cannot trust
* Difficult / impossible for law enforcement to shut down

This income stream must be insulated from political and social shocks as completely as possible.

It must be uninterruptible, or at least resilient.

It must be able to support you and your dependents for at least 3 to 6 months.

Read 5 tweets

Kit Sun Cheah

@thebencheah

17 Nov 20

The business of entertainment is too important to be left to megacorps, pedophiles, and small-souled bugmen who delight only in forcing their ideas on others and demanding them to pay for the privilege.

/1

Every work of art, no matter how great or minor, builds upon the culture.

It is a conversation with the past, and sows the seeds for the future.

From culture springs the values and worldview that influence how you think, feel, perceive, act.

/2

Those who aim to control the culture, to decide who gets to be seen and who doesn't, want to control the past, present and future.

They want to control your soul.

/3

Read 10 tweets

Kit Sun Cheah

@thebencheah

15 Nov 20

English language bookstores have a 'Self-Improvement' or an 'Inspirational' section.

The Chinese language section in my local bookstore instead uses to therm 修养励志.

A literal translation is 'self-improvement' and
'inspirational'.

But there's a deeper meaning here.

/1

修养 is translated as 'self-improvement'.

But it also means self-cultivation.

In the sense of cultivating crops.

A term that at once hints at the deep role agriculture played in the development of China, AND the Chinese approach to self-improvement.

/2

To whit:

It is not a one-and-done deal.

Like a farmer tending to his crops, you have to constantly practice the qualities you want to develop.

As a bountiful yield from the harvest allows the farmer to expand his farm, so cultivation grows your capacity and resources.

/3

Read 16 tweets

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