Thread by @stockifi_Invest

A Mega-Thread on the story of India's Richest Female Self-made Billionaire: Falguni Nayar, Founder & CEO of Nykaa
@MyNykaa
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1) It is not easy for someone aged 50+ to quit their job and begin a new business from scratch.

2) If it was easy, there would have been many inspiring stories like Falguni Nayar's, who left a well-established job to pursue her entrepreneurial ambition.

3) A graduate of IIM Ahmedabad, she has spent over 20 years working as an investor and merchant with Kotak Mahindra Group.

4) Before leading the institutional equity business, she managed the group's global operations in the United States and the United Kingdom.

5) Since 2005, she has served as a group's managing director for the business venture saving money.

6) Falguni Nayar became CEO of Nykaa in April 2012, after leaving her "perfect" existence behind.

7) Around Diwali 2012, the website was first launched, and it became commercially available in 2013.

8) She saw the growth of the online market in India. Her passion for makeup and the opportunity to create a platform such as this were why she chose the beauty section.

9) She started the company inspired by entrepreneurs such as Ronnie Screwvala of UTV and Ajay Bijli of PVR Cinemas.

10) Also seeing her father run a modest bearings business made her realize she wanted to be an entrepreneur.

11) Nykaa was born when she had some spare time after her children (twins Anchit and Adwaita) left for their studies in the US.

12) Nykaa, derived from Nayika, which means "the actress of one's life," is unquestionably the ideal name to adorn and encourage women.

13)She has successfully curated over 850 brands and 135,000 products, effectively bridging the gap and changing the way women purchase.

14)Their two retail formats are Nykaa Luxe and Nyka On Trend.

15) Luxe offers international beauty brands, as well as Nykaa Beauty, an in-house beauty collection, and On Trend, a collection of popular market products.

16)In 2015, the company switched from an online-only to an omnichannel model and began selling products other than beauty.

17) In March 2016, the young but extremely successful online beauty brand debuted private labeled items in the bath and body care sector, with a target audience of 22 – 35 years old.

18) Falguni Nayar Nykaa has established herself as a distinct brand in the market.

19) The brand's association with its founder is deeply engraved everywhere, owing to her passion for her dream.

20)Nykaa also hosts beauty and fashion content via Nykaa TV, its YouTube channel.

21) It contains informational videos about beauty, cosmetics, and styling.

22)#BreakTheHashtag (with Tapsee Pannu), #WhatMakesYourBeautiful (with acid attack survivor and activist Laxmi Agarwal), Rakshak are some of its famous efforts (a Raksha Bandhan special film).

23) It has been hosting an online community of beauty and fashion enthusiasts through its Nykaa Network since 2018.

24) Nykaa Man, India's first multi-brand internet store for men's grooming, was launched in 2018.

25) Nykaa Design Studio, later renamed Nykaa Fashion, was the company's first step into the fashion industry.

26)Nykaa purchased 20Dresses. com, a private women's styling platform, in May 2019.

27) Nykaa PRO was introduced in 2020. It is a premium membership program that grants customers exclusive access to professional beauty products and deals via the Nykaa App.

28)In 2020 The Beauty Bar, a web series was released by Nykaa.

29) It became the first Indian unicorn startup led by a woman in 2020.

30)Nykaa operates an inventory-based business model, having warehouses in Mumbai, New Delhi, Pune, Haryana, Kolkata, and Bangalore.

31) Nykaa Fashion has collaborated with Vogue India to present 'The Power List.'

32)They also launched its first celebrity partnership brand, Kay Beauty, with actress Katrina Kaif.

33)Nykaa Fashion purchased the Indian fashion jewelry business Pipa Bella in 2021.

34)What sets them apart from all its competitors is its inventory model. In this model, the products are purchased through brands after which they are directly sold to the consumers.

35)In contrast to a marketplace model where the products are listed by third-party sellers.

36) This allows Nykaa to have a more secure hold on its items, helping them avoid any forged items which find their way on the platform.

37) Nykaa has more than 50 Lac monthly users, 1.3 Lac+ products of 500 different brands available via its website, app, and 80 stores in India

38) Her goal is to more than triple its brick-and-mortar store count to 300, considerably expanding its offline footprint in the country.

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