Thread by @blackhatwizardd

Nobody is buying your stuff because you don’t have an actual value proposition.

“We’ll help you increase productivity”

“We’ll help you increase performance”

This makes no sense.

THREAD

You need an actual quantification of what your service does.

“We’ll make you an extra $10,000 per month”

“We’ll get you an extra 10 leads per month”

Say you sell creation of email flows to course sellers.

Guys go

“I’ll have you 6 flows built in 2 weeks or you pay nothing”

They don’t care about the creation of the flows, let alone know what a flow IS.

This means precisely nothing

You sell what the flows DO.

“I’ll make you an extra $10,000 per month or you don’t pay”

The mechanism by which you achieve that $10,000 DOES NOT MATTER.

These vague words like

“Increase confidence”

“Increase productivity”

It means nothing.

But I understand WHY you’re saying it

You’re afraid to promise a quantifiable result.

What if you can’t fulfill??

I’m sorry to tell you but that’s just the game.

For instance, Cold Email Mastery

“Get a client in 60 days or get a full refund”

Do some people execute on this? Yeah

But the incremental increase in conversions makes up for it.

You’re not promising a quantifiable result because you’re scared you can’t fulfill.

STOP being scared, GET the customer, and simply refund if you can’t fulfill.

Repeat this to infinity until you can fulfill.

Every single one of the guys making astronomical amounts of money have:

> A promised quantifiable result
> A guarantee you will receive that result

Do what I say

If you want to get clients but don’t have $3k for ad spend go here

Coldemailmastery.com