You start selling tons of shit and it’s the same sequence of questions IN ORDER from every human on the planet
> What’s your track record
> What are expected returns
> Specific nuances about implementation (only after first two are sufficient)
> What’s your track record
> What are expected returns
> Specific nuances about implementation (only after first two are sufficient)
This is why running social proof as ads to cold traffic works
Making the bold claim is second in order and will perform at much lower magnitude than the social proof
Making the bold claim is second in order and will perform at much lower magnitude than the social proof
You’re poor because you don’t have social proof and are not willing to pay the price to acquire it
They won’t teach you this at Harvard business school send check
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