The CEO’s job, a thread:
Before we dive in, an overarching comment.

The CEO only has one job: make the company successful.

Great CEOs realize this and operated knowing that long-term success is what they’ll be judged on.

Bad CEOs get caught up in how they “appear” short-term.
Like anyone else, the CEO is a human being with strengths and weaknesses.

The best CEOs are self-aware enough to play to their strengths and delegate the rest.

Bad CEOs hit a glass ceiling, lacking the self awareness needed to fill in their own gaps.
In the early stages, the CEO is scrappy and able to get hands-on with specific roles until those roles are filled.

They can play salesperson or product manager until they find trusted counterparts in the roles.

Many CEOs early on are a jack-of-all-trades out of pure necessity.
Some CEOs lack these hands-on skillsets but are world class recruiters.

This is the single superpower that can compensate for and trump all else.

Great at both recruiting and being hands-on?

That’s the dangerous duo of an early stage founder.
A CEO’s job is also to make hard decisions.

A great CEO is willing to both 1/ listen and 2/ make hard calls.

They must do both to be successful.

Regarding #2, not all decisions can be popular when they’re made.

CEOs overly concerned with short-term popularity are doomed.
A CEO is also a culture-setter.

A strong culture, even with polarizing values, functions better than a weak culture with vague values.

CEOs take input but are ultimately responsible for setting culture.

Good CEOs recognize this and take ownership.

Bad CEOs do not.
Finally, the CEO must be the one to set pace.

Snowflake CEO Frank Slootman has a famous piece called “Amp it Up”

The key insight: the job of leadership is to set pace and standards of performance for the organization.

This is absolutely true.
The most important rule of CEOing:

Be your authentic self and lead from that place.

There’s nothing more effective than a courageous and authentic CEO.
If you liked this, give me a follow.

I’m 27, have started two unicorn tech companies.

On Twitter, I share my learnings.

This week, I’m competing to get to 100k followers so I can give 100 copies of Recruiting to my followers!

LFG 🤟

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More from @theryanking

27 Dec
Building a company is like building an army:
Aside from physical violence, companies and armies are basically the same.

Each must be incredibly strategic about resources, attack plans, and alliances.

Each must keep their troops happy with either a righteous mission (missionaries), good compensation (mercenaries), or both.
Like a good attack-plan, companies must define their vector for attacking a market.

You might have heard that every software company is either a bundler or unbundler.

This is spot-on.

Some do more than incumbents while others do fewer things exceptionally well.
Read 13 tweets
26 Dec
Friends --

Teaching someone to dance can change their life.

My nonprofit The Movement will teach 100k people how to dance in 2022.

I’m matching the next $1 million in donations received (all tax-deductible).

Here's why dance is the highest impact way to donate your dollars 👇
1/ Teaching dance is really teaching self-confidence

Learning how to dance means means becoming comfortable in front of others.

It has done wonders for me personally and professionally.

Self-confidence is a gift that keeps on giving; one our dancers have for life.
2/ A dollar goes a long way with dance

All you need a floor and a speaker.

At The Movement, we fund free community and after school dance programs.

We pay for the instructors and venues.

Each class costs us under $100 and can teach 50+ people.

It is exceptionally efficient.
Read 11 tweets
24 Dec
How to start a company:
Go super deep

Starting something new is achieved by being on the cusp of innovation.

You get there by going deep and learning everything there is.

The more you learn, the more you can “peer over the edge”.

In your field, know more than anyone.
Form a unique perspective

Starting something new is not just about knowledge accumulation.

It’s also about thinking differently.

After step 1, step 2 begins:

What new thought, idea, or product can you generate?

How are you going to attack the market in a unique way?
Read 9 tweets
15 Dec
10 sales tactics that work:
1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now you’re being “evaluated”.

Don’t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.
2/ Do your homework

If you’re pitching a customer, use their product,

Read about the company and the person you’re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

It’s so powerful yet so easily overlooked.
Read 12 tweets
14 Dec
I'm convinced that Twitter is the ultimate personal development tool.

Follow the right people, and it can change your life. It certainly has changed mine.

Here are the accounts I learn from most, including recent threads 👇
@businessbarista

thread: the story of AWS & lessons we can learn from it
Read 12 tweets
4 Dec
Everything can change in a very short amount of time.

In 1 year we:
- Nearly 10Xd our sales at Bolt
- Launched Conscious Culture
- Wrote the Fundraising Book
- Started my dream dance nonprofit The Movement

There are no accidents.

Here’s how I changed my life:
1/ Morning Yoga

5,000 years old, this sacred practice has stood the test of time.

This year, I figured out why.

Unlocking and unblocking your body does the same to your mind.

20-30 minutes of yoga every morning,

And the rest of the day you’re playing with house money.
2/ Nightly Reading

I used to read to look cool.

I stopped that shit.

I started reading things that would make me a better person.

Self-care, mindfulness, health, spirituality.

Instead of reading cover-to-cover,

I focused on the concepts that stood out.
Read 14 tweets

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