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Jesse Pujji 🎾 Profile picture
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28 Dec, 9 tweets, 5 min read
Twitter is the greatest university in the world.

You can learning anything here.

Including my favorite topic:

Bootstrapped Entrepreneurship

Here are my 7 favorite bootstrappers on Twitter.

Follow them for delight, inspiration, and to learn daily 👇🏽👇🏽👇🏽
1/ @businessbarista

• Bootstrapped a $75MM+ business
• Practices what he preaches
• Fantastic Writer

Best Tweet For Bootstrappers:
2/ @Codie_Sanchez

• Super cool person and investor
• Practices what she preaches
• Runs over dozens of businesses

My Fav Tweet For Bootstrappers:
3/ @jaimeschmidt

• Bootstrapped a $100MM+ business
• Tweets about Web3 and Entrepreneurship
• Now helping others do the same

Best Tweet For Bootstrappers:
4/ @SeanEcom

• Bootstrapping in Public
• Great threads on every aspect of building a business
• Great DTC advice

My Fav Tweet For Bootstrappers:
5/ @agazdecki

• Making exits easy
• Hustler to the max
• 2x successful bootstrapper on #3

My Fav Tweet For Bootstrappers:
6/ @romeensheth

• $50MM+ Bootstrapper
• Great Person
• Taught me half of what I know about thread writing

My Fav Tweet For Bootstrappers:
7/ @RicElias

• Billionaire Bootstrapper
• Great Person & Leader
• Personal Mentor

My Fav Tweet For Bootstrappers:
8/ Bonus: Me!

@jspujji

• Bootstrapped multiple 8 figure businesses
• Grew Ampush to $400,000,000+ in FB spend
• Run a venture studio launching a profitable company every quarter

My #1 Tweet For Bootstrappers:

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More from @jspujji

Jesse Pujji 🎾 Profile picture
30 Dec
The founder I most look up to is someone who:

• Built a $10 billion company
• Acquired 12 MEGA brands
• Gets home daily by 6pm

Here’s 12 timeless lessons from one of the greatest entrepreneurs of our generation👇🏽👇🏽👇🏽
@RicElias is one of most successful + least known entrepreneurs of our generation.

His company Red Ventures is the largest digital media company in the US.

He’s also one of the most humble, kind hearted people I know. And an amazing mentor.

Alright, onto the lessons…
Lesson 1: You own your business, your business doesn’t own you

In 2017, I was feeling stuck after many years of running Ampush.

He encouraged me to use my work for personal growth + ask my team to do the same.

He reminded me that as the CEO/founder I can change anything
Read 23 tweets
Jesse Pujji 🎾 Profile picture
29 Dec
The question I get most often in my DMs is: "Will you invest in my company?"

But a close #2 is for book recommendations...

Here are 11 of my favorite business books, each one is worth reading twice👇🏽👇🏽👇🏽
1/ The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

This book changed my life. Image
2/ Influence: The Psychology of Persuasion

A must read for anyone who's job depends on persuasion. Image
Read 13 tweets
Jesse Pujji 🎾 Profile picture
28 Dec
Bootstrapping is hard.

You feel lost and stretched constantly.

Cash flow. Working capital. Inventory. Where do you focus?

I wish I had a top metrics cheat sheet when I started my first co.

So I wrote one.

Pay attention to these 5 metrics to make bootstrapping easier👇🏽👇🏽👇🏽
1/ #1 - Debt capacity against assets/sales

One of the most important things we did early @ampush was borrow (factored) against our receivables.

Back then, it was still pretty old school/sharky but today there are myriad of options like @getclearco and @AssembledBrands
2/ The important metric is: how big is your AR, Inventory or subscription revenue (whatever “denominator”) you are receiving debt against?

How much can you borrow against that?

And what are your ongoing cash costs to fund operations?
Read 23 tweets
Jesse Pujji 🎾 Profile picture
27 Dec
A 50 year old immigrant monk bootstrapped to over $1 BILLION in sales with 30%+ profit margins in just 8 years!

The crazy part?

It started as a retirement side project.

Buckle up for this one 👇🏽👇🏽👇🏽
1/ Manoj Bhargava was born in Lucknow, India in 1953.

In 1967, his family moved to the US so his dad could get his PhD at Wharton.

His family went from Indian affluence to living in an $80 per month West Philly apt.

At age 17, he started his first business...
2/ He bought a $400 truck and cleaned out debris in rough Philly neighborhoods.

Despite the danger and rough work, he made $600 that summer. After turning his first profit, he was hooked.

In 1972, he got into a little college called Princeton.

A year later, he dropped out...
Read 19 tweets
Jesse Pujji 🎾 Profile picture
26 Dec
Entrepreneurship is hard.

But I could never do anything else.

I remember the exact moment when this was clear to me.

Here is the story👇🏽👇🏽👇🏽
1/ In the early days of Ampush (2012), we looked for high quality website traffic to get interested students into online colleges.

This led us to eventually crack the code on Facebook.

But before that, we found AcademicEarth .org...
2/ We were 5 people total. We couldn’t get paid search to convert profitably, and we were squatting in an office.

We were pretty lost.

One of our first employees, BK joined from Microsoft on a 4 week contract...
Read 22 tweets
Jesse Pujji 🎾 Profile picture
25 Dec
Facebook is NOT listening to your conversations.

What they are doing is MUCH more effective!

Here’s how it works👇🏽👇🏽👇🏽
1/ The two most valuable pieces of software on earth are:

1. The FB pixel
2. The FB newsfeed

When you wonder how $FB is worth $1T while Twitter is only $55BN, these two pieces of software are your answer.
2/ The FB pixel is a tiny piece of code that nearly every website/mobile app on the planet has embedded.

It collects anonymized data for FB to aggregate: websites visited, how much time was spent, did you buy or not, etc.
Read 17 tweets

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