1/ As every asset moves “on-chain” and becomes liquid, we’ll see an explosion of new consumer behavior around investing 👇
2/ With the rise of mobile we saw social networks built around content creation.

Instagram: what are you up to?
Twitter: what are you thinking?
TikTok: how creative are you?
3/ Anyone with a smartphone could participate and become a media personality.
4/ Similarly, anyone with a MetaMask wallet can become a web3 investor.

And I suspect we'll see new social networks form around: "what are you invested in?"
5/ Blockchain data is already public. So I can check out vitalik.eth's wallet on an app like @zapper_fi for example. Image
6/ Naturally, the question of "who's investing in what?" is going to be top of mind for the billions of micro-investors coming on-chain.
7/ Just like we've had feeds centered around the camera roll, we'll have new ones centered around wallet history.
8/ New micro-investors will build a following based on their portfolio track record, the assets they're investing in and the communities they are a part of.
9/ And as the physical and digital converge, we'll see the lines start to blur on what counts as an investment vs. just buying a product that you love. Image
10/ Your portfolio will represent the communities you're a part of and the brands you love, not just a dry record of transactions.
11/ There is no shortage of question marks and there might be a few false starts, but the trend seems clear that this is where we're headed!

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More from @rezakhadjavi

30 Dec
1/ In the early 2010s, retail brands missed out on DTC because:

- the market was too small
- too big of a paradigm shift

The digitally native brands who "got it" won big time.

The same thing will happen with Web3 and ecommerce 🧵
2/ The "crypto-native" ecommerce playbook will be as novel to DTC brands, as DTC was to traditional retail.

Here's what it might look like:
3/ Crowdfunding will be in vogue again.

A pre-launch brand will raise capital from a community of enthusiasts who want to see the project come to life.
Read 14 tweets
20 Oct
1/ Three seconds is not a lot of time, but it's all you've got to stop the scroll.

We partnered up with @iamshackelford to bring you the ultimate guide to thumbstopping video creatives!
2/ The Thumbstop Ratio measures the effectiveness of the first 3 seconds of your video.

Formula: (3-Second Video Plays ÷ Impressions) x 100
3/ A lot can happen in three seconds if you're deliberate about it.

These are the main elements that @iamshackelford generally likes to include:

- The Human Connection
- Bold Problem Statement
- Shock Factor
Read 7 tweets
15 Jul 20
1/ Excited to share that Shoelace is now a profitable company 🎉

Which means we make more money than we lose and have infinite runway. What a strange feeling!

It's been a wild ride of mostly failures, but a few wins that make them all worth it. Here are some lessons learned 👇
2/ Learn to think for yourself. Blog posts, tweetstorms (like this one), advice from smart people are just inputs.

You need to get comfortable making your own decisions.
3/ There's no honor in persevering if you're going in the wrong direction.
Read 22 tweets
12 Sep 19
1/ Last month, @web and I did a webinar on the importance of Retention, Brand Equity & Storytelling and why these are now critical pieces of the DTC growth strategy.

Here’s what we covered 👇

(Grab the PDF of these slides: hubs.ly/H0kKZCb0)
2/ The DTC boom of the last decade was made possible in large part by the advent of paid media channels like Facebook and Google.

Marketers were able to reach audiences with a level of granularity and scale never before seen in the history of advertising.
3/ Those who were early to adopt these new channels took advantage of cheap acquisition costs before others caught on.
Read 29 tweets
22 Jun 19
1/ Emerging DTCs can rarely afford to allocate massive brand marketing budgets like incumbents can.

A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing.
2/ Suppose 100K visitors hit your site in a month. 1-2% convert and with some solid retargeting flows you’re even able to bump that up slightly as well.
3/ But what happens to the 98,000 people who will not end up buying?

Ideally you send them on their way as fully educated about your brand as possible.
Read 13 tweets
10 May 19
1/ Launching a DTC brand in 2019? I asked 18 DTC thought leaders, execs and investors for one piece of advice to share with you. Here's what they had to say:
2/ On understanding your customer:
3/ "Open one experiential store early. Make it your office. Defray your rent expense and get a built in customer feedback lab."

- @dunn, Co-founder @bonobos
Read 26 tweets

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