1/ As every asset moves “on-chain” and becomes liquid, we’ll see an explosion of new consumer behavior around investing 👇
2/ With the rise of mobile we saw social networks built around content creation.
Instagram: what are you up to?
Twitter: what are you thinking?
TikTok: how creative are you?
3/ Anyone with a smartphone could participate and become a media personality.
4/ Similarly, anyone with a MetaMask wallet can become a web3 investor.
And I suspect we'll see new social networks form around: "what are you invested in?"
5/ Blockchain data is already public. So I can check out vitalik.eth's wallet on an app like @zapper_fi for example.
6/ Naturally, the question of "who's investing in what?" is going to be top of mind for the billions of micro-investors coming on-chain.
7/ Just like we've had feeds centered around the camera roll, we'll have new ones centered around wallet history.
8/ New micro-investors will build a following based on their portfolio track record, the assets they're investing in and the communities they are a part of.
9/ And as the physical and digital converge, we'll see the lines start to blur on what counts as an investment vs. just buying a product that you love.
10/ Your portfolio will represent the communities you're a part of and the brands you love, not just a dry record of transactions.
11/ There is no shortage of question marks and there might be a few false starts, but the trend seems clear that this is where we're headed!
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1/ Last month, @web and I did a webinar on the importance of Retention, Brand Equity & Storytelling and why these are now critical pieces of the DTC growth strategy.
1/ Emerging DTCs can rarely afford to allocate massive brand marketing budgets like incumbents can.
A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing.
2/ Suppose 100K visitors hit your site in a month. 1-2% convert and with some solid retargeting flows you’re even able to bump that up slightly as well.
3/ But what happens to the 98,000 people who will not end up buying?
Ideally you send them on their way as fully educated about your brand as possible.
1/ Launching a DTC brand in 2019? I asked 18 DTC thought leaders, execs and investors for one piece of advice to share with you. Here's what they had to say:
2/ On understanding your customer:
3/ "Open one experiential store early. Make it your office. Defray your rent expense and get a built in customer feedback lab."