Share this page!

The Coffee Break Profile picture
Twitter logo
29 Dec, 13 tweets, 5 min read
An average person uses Google at least 3 times a day.

But most of them don't know how Google comes up with the results.

The magic of Google's search engine! 🧵 Image
1. To understand how it works, we need to understand the genesis of Google.

Google co-founders Larry Page and Sergey Brin didn't intend for Google to be a search engine.

Page thought the World Wide Web was messy and started an original research project, called BackRub in 1995.
2. Page created BackRub to index all the pages, he thought it would be very useful to know who was linking to whom.

Why? Academics build their papers on a carefully constructed foundation of citation. The entire Web was loosely based on the premise of citation.
3. Indexing the pages was the easy part, he used a web crawler to do so. A web crawler works by discovering URLs, reviewing and categorising web pages.

When it came to ranking, Page worked with Brin to create an algorithm. Image
4. The algorithm - dubbed PageRank - takes into account both the number of links into a particular site (quantity) and the number of links into each of the linking sites (quality).

Remember, for academics, being published is as important as being cited.
5. A page that is cited often (quantity) and cited by reliable sources (quality) will gain advantage in the search results.

Page and Brin had created a search engine without them even knowing it, but they realise its potential.
6. PageRank's search results were so far superior to the usual search engines because it sort the results by relevance, instead of keywords.

That's when Page and Bring created Google, named after googol, the term for the numeral 1 followed by 100 zeroes. The rest is history. Image
7. The search engine has evolved since its founding but its core approach remains.

Today, Google follows 3 basic steps to generate results:
a. Crawling
b. Indexing
c. Serving (& ranking)

The spillover effect - SEO service industry was born, worth an estimated USD40.9bil in '21!
8. Your search results on Google are based on key words detected on a website.

So if you run a website, remember to have a sitemap for Google's crawlers to get the keywords.
9. Based on the keywords, a website will then be indexed. Google tries to understand what the page is about - health, finance, business, etc.

To see which pages on your site are in the Google index, you can do a Google Web Search for "site:mywebsite.com"
10. Google will then choose with website to be served to the user based on relevancy.

Relevancy is determined by hundreds of factors, but one element is crucial:

User experience. Web pages that are easy to load and mobile friendly have the upper hand.
Sources:
blog.google/products/searc…
prnewswire.com/news-releases/…
dreamhost.com/academy/pagera…
wired.com/2005/08/battel…
neilpatel.com/blog/deindex-y…
blog.hubspot.com/marketing/web-…
blog.hubspot.com/marketing/goog…
When you Google today, remember to key in the RELEVANT keywords. It will help Google's engine to give you the best results.

We hope you enjoy the thread today!

If you enjoyed the thread, support us! RT the first thread and follow us.

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with The Coffee Break

The Coffee Break Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @BreakMyCoffee

The Coffee Break Profile picture
30 Dec
As we end the year, let's go through a quick recap of what transpired in 2021. The Top 10 "memorable" moments of 2021 (not in chronological order).

🧵👇
1. Datuk Seri Najib Razak was labelled a “national embarrassment” by the Court of Appeal for his conduct involving SRC International.
theedgemarkets.com/article/kwap-l…

2. Victory for youths in Malaysia as Undi18 came into effect on Dec 15, 2021.

freemalaysiatoday.com/category/natio…
Read 12 tweets
The Coffee Break Profile picture
8 Dec
Based on World Inequality Database, Malaysia's B50's wealth has remained stagnant over the decades.

Despite numerous policies by the Malaysian government over the past few decades to help the bottom income earners, the B50s are still getting a small slice of the pie.

WHY?
Because T10 earns almost 12x more than your B50 group. How can the B50 ever catch up? Their share of the pie has remained stagnant over the years.

Which begs the question - who actually benefits from all the policies of the past decades?
Look at the income disparity.

T10 takes home the bigger chunk of the pie - 40.3% vs B50's 17.3%!

Imagine a project worth RM100K. If you're in the B50, too bad you will only get RM17.3K but the upper echelons will get RM40.3K.

🤯
Read 6 tweets
The Coffee Break Profile picture
7 Dec
I purchased a service apartment last year to enjoy the Home Ownership Campaign (HOC). My first ever property.

Since the campaign will end on Dec 31, 2021, I thought it'd be good to share my thought process on acquiring my unit and the learnings I've had along the way. Image
1. What's HOC? It's a campaign by the government to encourage Malaysians to buy developer units (i.e. Help developers sell overhang units.)

What does it entail?
a. 10% discount
b. Stamp duty exemption on MoT & Loan Agreement*

*Got T&C on the amount
2. Why did I decide to buy a house?

a. Low-interest rate environment - OPR was at 1.75% p.a.

b. The HOC subsidies (approx RM20K for RM500k house).

c. Minimal upfront costs (usually 1% of down payment).

d. And it'd be nice to have a place. A rite of passage.
Read 16 tweets
The Coffee Break Profile picture
2 Dec
Munching its way from Batu Pahat to being taken over by Universal Robiana Corporation (URC) for a cool RM1.925 billion.

How did Munchy's grew from its humble beginning to a respected international player?

🧵 Image
1. Munchy's was started by two brothers SK Tan and LK Tan who wanted to step out of their father's shadows. Their late father was the founder of Hwa Tai.

Why the name Munchy? It was derived from mandarin term 'Mai Qi'. 'Mai' meant flour or wheat & 'Qi' refers to magical quality.
2. With an initial investment of RM80,000 (RM170k in today's terms!), they bought a second-hand wafer stick machine to produce wafers, wafer sticks and biscuits.

From an OEM biscuit manufacturer to a household name, the Munchy’s brand was born in 1993. Image
Read 17 tweets
The Coffee Break Profile picture
30 Nov
Will Senheng New Retail Bhd be able to replicate MR DIY's successful IPO?

The Securities Commission Malaysia has approved Senheng's IPO, which is likely to happen in January 2022.

Lessons from the electrical retailer's history 👇
1. Established back in 1989, Senheng has come a long way from its humble beginnings.

The first outlet in Pandan Jaya was a half shop lot set up, with less than RM30K worth of stocks.

Today, Senheng has 103 outlets across both W.M. and E.M.
2. The electrical giant is helmed by three brothers - namely Lim Kim Heng (KH), Kim Chieng (KC), & Kim Yew (KY).

Kim Heng seems to be the company's prime mover, having won several accolades such as EY Entrepreneur of the Year and Male Entrepreneur of the Year in 2020.
Read 16 tweets
The Coffee Break Profile picture
12 Oct
Farm Fresh is the No1. brand in the fresh milk category in Malaysia. Farm Fresh Bhd (formerly Holstein Milk Company Sdn Bhd) has filed to be listed on Bursa, with an expected value of RM2 billion.

From padang to Bursa, the story of the milkman & his cash cows.

THREAD 👇
1. Some may mistake Loi Tuan Ee for Malaysia's John Lennon with his dapper looks - those John Lennon glasses. He's good at serenading cows, not Yoko Ono.

Since his humble beginnings in Setiawan, Perak, Loi has always held a deep respect for agriculture and a love of nature.
2. Loi was a high-flying corporate guy for over 20 years but he felt he needed to do something close to his passion.

Loi noticed many Malaysian brands were selling products made from reconstituted or powdered milk.

To chase his dreams, he left his job & started a dairy farm.
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

Like this author's thread?

Get emails when @BreakMyCoffee has new unrolls!

Check out other threads from @BreakMyCoffee!

Read all threads by @BreakMyCoffee

:(