Next up in the #HotelTwit series is an intro to the P+L!

Every operating co has their own format, so I’ll show you a representative example (with no #s) and also an example of how I like to look at it (with fake #s)
Going to focus today on the Summary, and will get into departmental levels in the future
Meet the summary P+L! This shows - on the left side - the monthly performance for the month run, against both budget and prior year - and on the right side - the YTD version of the same!
It has basic dollar amounts and variances, along with percentages and a few PORs. But, I find this difficult to read. I’ve said it before but it bares repeating - hotel operator accounting systems suck!
Here’s how I prefer to look at things - in Excel, and with the ability to calculate my own variances based on the appropriate metric for each category
Now with image 🥴
Let’s talk a bit about each P+L department!
Rooms - this is the department with all things related to the rental of guest rooms. Housekeeping, front office, reservations costs / commissions, cleaning supplies, etc.
Food & Beverage - All things F&B! Will have sub-departments for each outlet (I.e., restaurant, banquets & catering, room service), but worth looking at in aggregate bc nobody allocates shared costs (like kitchen labor) well
I really wish companies did that / accounting systems let them (we don’t, to my endless disappointment)
Parking - just what it sounds like! It’s only here as a department IF (a) the parking operation is run by the hotel; and, (b) there is revenue associated. If it’s outsourced (e.g., 3rd party valet where hotel takes a commission) it would show in Miscellaneous Income
You might see other departments here depending on the property. Things like Spa, Golf, Water Sports, Casino, etc.
Other Operated Departments - this is where the small ancillary businesses sit. Gift shops, long distance phone calls, video rentals, etc.
Miscellaneous Income - here’s where you’ll find revenues that have no associated expenses. Commissions are the classic example - I send parking biz to your garage, and I get $X per parking hour for the referral
Also, the controversial Resort Fee sits here, typically net of any associated costs (e.g., if a F&B voucher is given)
Departmental Profit - perhaps best thought of as “Gross Profit”. Profit from operations prior to unallocated overhead
Undistributed Departments - these cover expenses that are not easily directly allocated to a revenue generating department
Administrative & General - this covers management oversight of the hotel (e.g., General Manager cost, Accounting & Finance, HR) as well as costs that run across the property (e.g., credit card commissions)
Information & Telecommunications - cost of systems and technology. Everything from the monthly cost of your PMS to the monthly cost of your executive team’s cell phone plan
Sales & Marketing - all costs associated with sales and marketing of all departments of the hotel. Labor cost of the sales team, any promotional or advertising spending, all eCommerce spending, etc
Definitionally includes franchise fees, but I like to break out Royalty Fee and Marketing Fee into their own line item and just include Loyalty Fees here
Property Operations & Maintenance - your engineering staff, your maintenance contracts (e.g., elevator, HVAC, boiler), parts, etc. Nothing capitalized goes here
Utilities - Electricity, natural gas, steam, sewage, oil, etc. You know, the good stuff.
Gross Operating Profit - Departmental Profit less Undistributed Expenses, often called “House Profit”. This is essentially the level at which most hotel operators have control… everything below this is more real estate than ops related (except the next item)
Management Fee - this will be the amount you pay your operator, including the base management fee (usually 2% - 4% of gross operating revenues) and the incentive management fee (10% - 20% of NOI over a return hurdle)
Non Operating Income & Expenses - this is for things related to the real estate rather than the hotel ops. Property Taxes, Insurance, Ground Lease Payments, Lease Income, Equipment Lease Payments, Owner Expenses all go here.
EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortization. I’m not an accounting professor, so I’m not going to explain this one.
Replacement Reserve - An amount set aside annually (usually 4% of GOR) to fund replacements of FF&E and renovation work. Amount generally driven by brand and lender
EBITDA Less Replacement Reserve - Net Operating Income
Next time, we’ll talk about how we benchmark each, then we’ll look at an example for how we’d use that benchmarking as a first screen on an acquisition

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More from @somehotelguy

1 Jan
Going to kick of #HotelTwit with a running glossary of terms. I’ll keep adding as we go, and keep pinned on my profile. If you have requests for add’l terms, just drop ‘em in the thread!
Occ:

Occupancy. The percent of room s occupied in any stated time period. Occupied Room Nights ➗ Available Room Nights
ADR:

Average Daily Rate (sometimes, just Rate). The average rate charged for occupied room nights in any stated time period. Gross Rooms Revenue ➗ Occupied Room Nights
Read 25 tweets
3 Nov 21
Going to walk you all through my back-of-napkin on a currently listed property, thanks to our friend @moseskagan!

The Property: A 27-room motor lodge in LA’s Thai Town listed for sale for a whopping $11.28MM ($418K per key). The Harvard House Hotel at 5251 Hollywood Blvd.
My Process: (a) look at the site on our friend Google (Maps, StreetView, Earth); (b) look at pictures of the property (LoopNet, the publicly-available OM, the website, Google, etc.); (c) SWAG a renovation budget; (d) add renovation budget to purchase price to get all-in basis;…
…(e) determine a targeted stabilized yield; (f) extrapolate a required revenue; (g) see if that’s achievable.
Let’s dive in.

First the site: good visibility corner, pretty residential neighborhood, proximate to a medical center. I don’t know much about Thai Town but seems nice
Read 14 tweets
1 Nov 21
We generally invest from discretionary funds but will occasionally pitch others on our deals; institutional capital partners as LPs or institutional owners for us to act as a 3rd party operator (lenders are a whole other ballgame).
 
These are the deals in which I learn the most.
Pitching outsiders means I must convince two separate groups, each discerning in their own way, that the business plan is solid, risks boxed in, and upside available (if not likely).
Convincing our internal team – investments, operations, revenue, finance, legal – typically involves a longer-term consensus building effort around a deal, and an iterative process of building a business plan and getting buy-in discipline-by-discipline.
Read 9 tweets
20 Sep 21
Next up in the @somehotelguy series on new development… Facilities Programming!! As always, stream of consciousness (a.k.a., long).

Here we’ll talk about an incredibly iterative process – how you figure out just what you should build when you’re looking at a hotel site.
I’ll do this from my perspective as an investments guy, but CRITICAL to the actual success of this process: involve someone with deep zoning knowledge, someone with deep HOTEL architecture knowledge, and someone with deep operating knowledge.
Ideally, all four of you know the market well also (or at least reasonably well).

Before we start on planning the physical facilities, we need to get our heads around a few things: (a) how much (roughly) can I build on this site?
Read 39 tweets
15 Sep 21
So, here’s my single best tip for guest room / guest room bathroom in new development:

Build out a model room

Ideally, one of each of your most frequent room types
Will this cost extra in your budget? Yep

Will this save you way more than it costs? Yep
You’ll get to see how all your FF&E and room layout fit together. How things work. How they feel.

But how does that save me $$?
Read 5 tweets
13 Sep 21
It’s @somehotelguy’s first New Development thread, “On Guestrooms and Guestroom Bathrooms”:

First an apology – I don’t have a library of floorplans I can post from like @bobbyfijan, so this won’t be anywhere near as informative or cool as his threads.
Second caveat – for most suburban limited or select service hotels, you’ll just build whatever plans the brand hands you, adjusted slightly for site conditions. This thread does not apply to those hotels. Third caveat – I’m all over the place here, sorry!
When you’re building an independent, or even non-prototypical, hotel, you’ll have a ton of decisions you need to make about layouts, floor-planning, furniture, materials, etc.
Read 26 tweets

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