Why are #FMCG distributors across India revolting against manufacturers?
👉If we had to simplify a fast-moving retail chain, it would look somewhat like this -FMCG > Distributors > Kirana store > You
👉If we had to simplify a fast-moving retail chain, it would look somewhat like this -FMCG > Distributors > Kirana store > You
👉And all four participants of the retail chain have a distinct role to play. But for the fast-moving consumer goods or FMCG companies like HUL, Procter & Gamble, Dabur, etc. distributors were a godsend.
👉They were responsible for getting products featured on the shelves of Kirana stores and ultimately pushing them to the customers.
However, this time-tested equation stands changed with the pandemic at play. How? Find out - bit.ly/331vTST
However, this time-tested equation stands changed with the pandemic at play. How? Find out - bit.ly/331vTST
• • •
Missing some Tweet in this thread? You can try to
force a refresh
