Zoom out. They're losing influence, and every time they lose a bit of ground they lash out angrily but foolishly, exposing just how deeply and helplessly racist their worldview is. Meanwhile the fucked up reality they are trying to defend only gets more fucked up.
And this reality - the very reality they want to sustain - will be their downfall, because its ugliness is so manifest that it just cannot be defended. They'll spend then next few years doing this and losing more ground. Now we need to figure how to spend the next few years.
We will win. 20 years. Not necessarily because we are right, but because the strong do not remain strong and the weak do not remain weak. Because there are global trends more inexorable than any PR budgets. Because no status quo remains unchanged forever. Because we don't forget.
What we need is fighters who do not fight to scratch an emotional itch, but who fight to overturn the world order and build a new peace. Fighters who are strategists and builders and architects and futurists and technologists and healers and dreamers. Find your tribe.
And yes this is about Palestine, but about so much more than Palestine. Palestine is so much bigger than Palestine. It's about the fate of humanity.
Remember their freak out when a celebrity says "Free Palestine". Remember their freak out when ice cream won't be sold in occupied territory. Remember their freak out at Amnesty and Human Rights Watch. Remember their freak out at Desmond Tutu. Extend this over the next 20 years.
Imagine being this deeply, helplessly racist. Imagine an entire state built upon this premise. Then imagine thinking you can win the future with this narrative. Imagine thinking any size of PR budget or "influencer program" can help you. The future will be... interesting. 
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