Many marketers forget YouTube is a social media channel, and therefore demands social interaction. 3/9
4. Get #Branded - Carry over your SM branding to your YouTube channel.
In addition to visual branding, don’t forget to add custom URLs to your channel header.
And write an interesting bio about who you are and what your videos are about. 4/9
5. Promote Your YouTube #Videos on Other Social Channels
According to Digital 2021: Global Overview Report, there is a significant overlap in users across SM platforms with YouTube seeing huge engagement of over 90% amongst users of all the top channels. 5/9
6. Show Up & Stand Out
If you’re running YouTube by yourself or are a #smallbusiness / startup, it can be extremely beneficial to personalize the channel by participating in videos. 6/9
7. Post Great #Thumbnails & Leverage YouTube Cards
YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out among the pack.
Videos with a catchy title & appealing thumbnail usually rank higher 7/9
5 Ways to Power Up your Internal Comms with @slack
1. Connect employees with your mission
In Slack, you can keep everyone in the know by creating an #announcements channel for admins to post key company news, policies, metrics & fun stuff
1/5
2. Make internal content more engaging😀
Text isn’t always the most effective way to get important information across.
In Slack, you can get creative—and mobile-friendly—with your internal comms
Use engaging formats like videos, GIFs, podcasts and slide decks. 2/5
3. Help people find information fast
Employees can spend hours searching for information, creating a big drain on productivity.
With Slack, you can make information instantly accessible with intuitive, searchable channels.
3/5